Description
SWOT ANALYSIS OF WILDCRAFT
Wildcraft
Parent Company
Wildcraft
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Gear for Life
USP
International Quality Outdoor Gear
STP
Segment
Premium adventure apparel and accessories
Target Group
Young urban men and women from the upper middle class
Positioning
One of the top outdoor and adventure brand in India
SWOT Analysis
1. Design and Distribution 2. Wildcraft Gear is available in over 40 Exclusive Stores, an extensive network of over 100 Shop-in-Shops & over 500 multi-branded stores across over 50+ key Indian cities. 3. Niche market in India of outdoor gear 4. Has the advantage of being a strong first mover in the category Strength 5. Has good International brand presence
1.The company is relatively new compared to industry leaders 2. Limited market share growth and high brand switching due to many Weakness options
1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement 2.To create a market for itself by creating awareness Opportunity 3. Tap international markets with more advertising
1. International brand slowly entering into the market with their expertise and strong brand name Threats 2. Duplicate and fake imitations affect brand
Competition
1.La Fuma 2.Millet 3.Quechua 4.Beal 5. Camelbak Competitors 6.CAMP
doc_201302938.docx
SWOT ANALYSIS OF WILDCRAFT
Wildcraft
Parent Company
Wildcraft
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Gear for Life
USP
International Quality Outdoor Gear
STP
Segment
Premium adventure apparel and accessories
Target Group
Young urban men and women from the upper middle class
Positioning
One of the top outdoor and adventure brand in India
SWOT Analysis
1. Design and Distribution 2. Wildcraft Gear is available in over 40 Exclusive Stores, an extensive network of over 100 Shop-in-Shops & over 500 multi-branded stores across over 50+ key Indian cities. 3. Niche market in India of outdoor gear 4. Has the advantage of being a strong first mover in the category Strength 5. Has good International brand presence
1.The company is relatively new compared to industry leaders 2. Limited market share growth and high brand switching due to many Weakness options
1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement 2.To create a market for itself by creating awareness Opportunity 3. Tap international markets with more advertising
1. International brand slowly entering into the market with their expertise and strong brand name Threats 2. Duplicate and fake imitations affect brand
Competition
1.La Fuma 2.Millet 3.Quechua 4.Beal 5. Camelbak Competitors 6.CAMP
doc_201302938.docx