Description
SWOT ANALYSIS OF WHOLE FOODS MARKET
Whole Foods Market
Parent Company
Whole food Market Inc., USA
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
America’s healthiest food store
Differentiation from competitors by focus on high quality fresh produce, USP organic and healthy food products
STP
Segment
Grocery store, Healthy food store
Target Group
Health conscious individuals who value quality
Emphasis on high quality, fresh produce and organic, healthy food Positioning items
SWOT Analysis
1. Whole Foods remains the marquee brand in organics, especially after its acquisition of Wild Oats. Its competition basically amounts to the Joe's and traditional grocers that are devoting more of their shelves to organic items 2. Selling premium organic groceries in an upscale setting provides a little more wiggle room in mark-ups than traditional supermarkets 3. Good presence in US Strength 4. Availability of diverse range of food products
1. Despite its competitive, value-based pricing for food products, the healthy food products still are perceived to be costlier than the products sold by competitors 2. Saturating the market also finds Whole Foods entering smaller Weakness markets with smaller stores.
1. International expansion 2. Private label growth 3. Value added services such as in-store health clinic, consultation Opportunity services could be provided
1. Wal-Mart continues to push into groceries, with Target following suit. Their organic offerings are limited at the moment, but they have the ability to compete aggressively on price 2. Rising labour and fuel costs 3. Downfall in economy will discourage customer from purchasing high Threats quality, premium health food products
Competition
1.Walmart 2.Target 3.Safeway Competitors 4.Supervalu
doc_728182624.docx
SWOT ANALYSIS OF WHOLE FOODS MARKET
Whole Foods Market
Parent Company
Whole food Market Inc., USA
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
America’s healthiest food store
Differentiation from competitors by focus on high quality fresh produce, USP organic and healthy food products
STP
Segment
Grocery store, Healthy food store
Target Group
Health conscious individuals who value quality
Emphasis on high quality, fresh produce and organic, healthy food Positioning items
SWOT Analysis
1. Whole Foods remains the marquee brand in organics, especially after its acquisition of Wild Oats. Its competition basically amounts to the Joe's and traditional grocers that are devoting more of their shelves to organic items 2. Selling premium organic groceries in an upscale setting provides a little more wiggle room in mark-ups than traditional supermarkets 3. Good presence in US Strength 4. Availability of diverse range of food products
1. Despite its competitive, value-based pricing for food products, the healthy food products still are perceived to be costlier than the products sold by competitors 2. Saturating the market also finds Whole Foods entering smaller Weakness markets with smaller stores.
1. International expansion 2. Private label growth 3. Value added services such as in-store health clinic, consultation Opportunity services could be provided
1. Wal-Mart continues to push into groceries, with Target following suit. Their organic offerings are limited at the moment, but they have the ability to compete aggressively on price 2. Rising labour and fuel costs 3. Downfall in economy will discourage customer from purchasing high Threats quality, premium health food products
Competition
1.Walmart 2.Target 3.Safeway Competitors 4.Supervalu
doc_728182624.docx