Description
SWOT ANALYSIS OF WHITETONE
Whitetone
Parent Company
Vini group of companies
Category
Face Powder
Sector
FMCG
Tagline/ Slogan
De goraa nikhaar, instantly
USP
Provides instant fairness STP
Segment
White toning face powder
Target Group
Young urbane females looking for convenient fairness options
As a fairness product to be applied after cream before going out Positioning which provides instant fairness SWOT Analysis
1. Advertisement aligned with positioning 2. Good packaging and visibility through TVCs 3. Positions itself as an after cream product applicant which kind of differentiates it from fairness creams 4. Growing interest in personal grooming amongst Indian female population 5. The growing urban population leading to higher sense of personal Strength care
1. The brand has a limited market share compared to international leaders 2. Allegations of false results of using fairness creams hurts brand Weakness image
Opportunity
1. Introduce a similar product for men
2. Non-traditional promotional means to create word of mouth
1. Lot of competition in the market regarding fairness creams Threats 2. Foreign players also coming in with FDI in retail Competition
1. Fair & lovely 2. Garnier lite 3. Olay 4. Nivea Competitors 5. Ponds
doc_607774327.docx
SWOT ANALYSIS OF WHITETONE
Whitetone
Parent Company
Vini group of companies
Category
Face Powder
Sector
FMCG
Tagline/ Slogan
De goraa nikhaar, instantly
USP
Provides instant fairness STP
Segment
White toning face powder
Target Group
Young urbane females looking for convenient fairness options
As a fairness product to be applied after cream before going out Positioning which provides instant fairness SWOT Analysis
1. Advertisement aligned with positioning 2. Good packaging and visibility through TVCs 3. Positions itself as an after cream product applicant which kind of differentiates it from fairness creams 4. Growing interest in personal grooming amongst Indian female population 5. The growing urban population leading to higher sense of personal Strength care
1. The brand has a limited market share compared to international leaders 2. Allegations of false results of using fairness creams hurts brand Weakness image
Opportunity
1. Introduce a similar product for men
2. Non-traditional promotional means to create word of mouth
1. Lot of competition in the market regarding fairness creams Threats 2. Foreign players also coming in with FDI in retail Competition
1. Fair & lovely 2. Garnier lite 3. Olay 4. Nivea Competitors 5. Ponds
doc_607774327.docx