Description
SWOT ANALYSIS OF WHITE MISCHIEF
White Mischief
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
A little bit of Mischief, A Lot of Fun
USP
Bottling and packaging stand for the stylish youth of today STP
Segment
Core audience Urban youth drinkers
Target Group
Successful college going Youth & working professionals
Filtered to the highest levels of purity to ensure the flamboyant spirit Positioning of youth - its core essence being ‘flirtatious mischief SWOT Analysis
1. Largest selling Vodka brand with highest market share 2. Strong distribution back-up of the UB Group 3. White Mischief offers the same alcohol strength which means an equal high, tastes same as a Smirnoff or Absolut and is equally smooth if not more 4. White Mischief Vodka is very easy price friendly Strength 5. Good advertising through TVCs and sponsorship of lifestyle events
1. Strong competition means market share growth is restricted 2. Being a popular brand it makes it vulnerable to imitation and fake Weakness products
Opportunity
1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique
refreshing experience, which is yet to be explored in India 2. White mischief pioneers 3 twin flavored Vodka in India which can be a huge market
1. Large no. of spurious brands in the same category 2. Continuous government intervention with regards to tax Threats regulations Competition
1. Fuel 2. Magic Moments 3. Resolute Competitors 3. Romanov
doc_433317840.docx
SWOT ANALYSIS OF WHITE MISCHIEF
White Mischief
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
A little bit of Mischief, A Lot of Fun
USP
Bottling and packaging stand for the stylish youth of today STP
Segment
Core audience Urban youth drinkers
Target Group
Successful college going Youth & working professionals
Filtered to the highest levels of purity to ensure the flamboyant spirit Positioning of youth - its core essence being ‘flirtatious mischief SWOT Analysis
1. Largest selling Vodka brand with highest market share 2. Strong distribution back-up of the UB Group 3. White Mischief offers the same alcohol strength which means an equal high, tastes same as a Smirnoff or Absolut and is equally smooth if not more 4. White Mischief Vodka is very easy price friendly Strength 5. Good advertising through TVCs and sponsorship of lifestyle events
1. Strong competition means market share growth is restricted 2. Being a popular brand it makes it vulnerable to imitation and fake Weakness products
Opportunity
1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique
refreshing experience, which is yet to be explored in India 2. White mischief pioneers 3 twin flavored Vodka in India which can be a huge market
1. Large no. of spurious brands in the same category 2. Continuous government intervention with regards to tax Threats regulations Competition
1. Fuel 2. Magic Moments 3. Resolute Competitors 3. Romanov
doc_433317840.docx