Description
SWOT ANALYSIS OF WHEELOCK AND COMPANY LIMITED
Wheelock and Company Limited
Parent Company
Wheelock and Company Limited
Primarily involved in property investment, property development, Category property management and agency, and investment holding
Sector
Real Estate
Tagline/ Slogan
Listed investment holding company/ Building for tomorrow
USP
Mall management
STP
Segment
Mainly focused on Hong Kong and China
Target Group
Corporate and high end customers
Positioning
Luxury residences
SWOT Analysis
1. Trusted brand over more than 150 years 2. Strong presence in the market due to its well recognized CSR activities 3. The group has had a stable dividend stream and excellent track record in Hong Kong property development Strength 4. Diversified portfolio
1.Any potential cash call from Wharf would reduce Wheelock’s ammunition in land banking Weakness 2.A lot of dependence on consumption by Chinese tourist spending
1.Excessive demand compared to supply in the Hong Kong property market 2.Expected rise in property prices Opportunity 3.Expansion in Asia Pacific
1. Expected slowdown in private consumption in Hong Kong 2.Imposition of additional stamp duty in Hong Kong Threats 3.Volatility in financial markets
Competition
1.Cheung Kong Holdings 2.CITIC Pacific Limited Competitors 3.Sun Hung Kai Properties Limited
doc_513897300.docx
SWOT ANALYSIS OF WHEELOCK AND COMPANY LIMITED
Wheelock and Company Limited
Parent Company
Wheelock and Company Limited
Primarily involved in property investment, property development, Category property management and agency, and investment holding
Sector
Real Estate
Tagline/ Slogan
Listed investment holding company/ Building for tomorrow
USP
Mall management
STP
Segment
Mainly focused on Hong Kong and China
Target Group
Corporate and high end customers
Positioning
Luxury residences
SWOT Analysis
1. Trusted brand over more than 150 years 2. Strong presence in the market due to its well recognized CSR activities 3. The group has had a stable dividend stream and excellent track record in Hong Kong property development Strength 4. Diversified portfolio
1.Any potential cash call from Wharf would reduce Wheelock’s ammunition in land banking Weakness 2.A lot of dependence on consumption by Chinese tourist spending
1.Excessive demand compared to supply in the Hong Kong property market 2.Expected rise in property prices Opportunity 3.Expansion in Asia Pacific
1. Expected slowdown in private consumption in Hong Kong 2.Imposition of additional stamp duty in Hong Kong Threats 3.Volatility in financial markets
Competition
1.Cheung Kong Holdings 2.CITIC Pacific Limited Competitors 3.Sun Hung Kai Properties Limited
doc_513897300.docx