Description
SWOT ANALYSIS OF WHARF
Wharf (Holding)
Parent Company
The Wharf (Holding) Limited
Category
Conglomerate
Sector
Investment holding
Tagline/ Slogan
Building for tomorrow
Prudent financial management and understanding market scenario to USP tune internal environment STP
Property management, public transportation, hotel operations, computer services, internet and multimedia services, television Segment services and telecom services
Hotels, Organizations, Television viewers, Hong Kong Air Cargo Target Group Terminals Limited, and other public transport operations
Good brand with value creation to the society with “Business-inPositioning community” as its identity SWOT Analysis
1. Operates in Hong Kong and also in China employing around 13,000 people 2. Diversified revenue sources reducing business risk 3. Robust performance sustaining revenues and margins 4. Strong brand image augmenting the market leadership position and helping in expanding the market share 5. Strong finance base, low Debt/Equity ratio when compared to the sector average Strength 6. Efficient operation with high operating margin
1. Concentration of operations in Hong Kong increases business risk – most revenues from local market Weakness 2. Low P/E ratio when compared to sector average is a concern
1. Positive outlook of the Hong Kong's economy 2. Expansion of operations in China Opportunity 3. Strengthening economic relations of Hong Kong and China
1. Government measures could impair Hong Kong property prices 2. Intense competition 3. Vulnerability to external shocks Threats 4. Evolving Digital and satellite TV operations into cable TV domain Competition
1. Cheung Kong (Holdings) Limited 2. Great Eagle Holdings Limited 3. Hang Lung Properties Limited 4. Hutchison Whampoa Limited 5. Sun Hung Kai Properties Limited Competitors 6. Swire Pacific Limited
doc_551937977.docx
SWOT ANALYSIS OF WHARF
Wharf (Holding)
Parent Company
The Wharf (Holding) Limited
Category
Conglomerate
Sector
Investment holding
Tagline/ Slogan
Building for tomorrow
Prudent financial management and understanding market scenario to USP tune internal environment STP
Property management, public transportation, hotel operations, computer services, internet and multimedia services, television Segment services and telecom services
Hotels, Organizations, Television viewers, Hong Kong Air Cargo Target Group Terminals Limited, and other public transport operations
Good brand with value creation to the society with “Business-inPositioning community” as its identity SWOT Analysis
1. Operates in Hong Kong and also in China employing around 13,000 people 2. Diversified revenue sources reducing business risk 3. Robust performance sustaining revenues and margins 4. Strong brand image augmenting the market leadership position and helping in expanding the market share 5. Strong finance base, low Debt/Equity ratio when compared to the sector average Strength 6. Efficient operation with high operating margin
1. Concentration of operations in Hong Kong increases business risk – most revenues from local market Weakness 2. Low P/E ratio when compared to sector average is a concern
1. Positive outlook of the Hong Kong's economy 2. Expansion of operations in China Opportunity 3. Strengthening economic relations of Hong Kong and China
1. Government measures could impair Hong Kong property prices 2. Intense competition 3. Vulnerability to external shocks Threats 4. Evolving Digital and satellite TV operations into cable TV domain Competition
1. Cheung Kong (Holdings) Limited 2. Great Eagle Holdings Limited 3. Hang Lung Properties Limited 4. Hutchison Whampoa Limited 5. Sun Hung Kai Properties Limited Competitors 6. Swire Pacific Limited
doc_551937977.docx