Description
SWOT ANALYSIS OF WESTJET AIRLINES
WestJet Airlines
Parent Company
WestJet Airlines Ltd
Category
International
Sector
Airlines
Tagline/ Slogan
Because owners care
USP
Non-unionized company with over 8000 employees STP
Segment
Frequent airline travellers
Target Group
Middle class and upper middle class
Positioning
Low cost carrier for Cost conscious customers SWOT Analysis
1. Having the lowest airfare costs in Canada gives competitive advantage 2. Recipient of the Canadian Airline of the year award resulting in very high morale of employees 3. Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel 4. Non-unionized labour force keeping costs and risk of labour disputes low Strength 5. Good brand reputation and presence
1. Lack of many Trans-Continental flights 2. It does not provide any sort of first class seating which can be a factor for losing higher class travelers 3. Being a low cost carrier, in-flight entertainment and snacks are Weakness being compromised which is of concern to many passengers
1. Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing 2. Leverage the user-friendly vacation planning site called WestJet Opportunity Vacations
1. Fluctuating economy reduces demand 2. With increasing cost of fuel it will difficult to provide services at low fares 3. As WestJet expands internationally, it has to face competition from Threats experienced and well established airlines Competition
1. Air Canada 2. American Airlines Competitors 3. Alaska Air group
doc_515446951.docx
SWOT ANALYSIS OF WESTJET AIRLINES
WestJet Airlines
Parent Company
WestJet Airlines Ltd
Category
International
Sector
Airlines
Tagline/ Slogan
Because owners care
USP
Non-unionized company with over 8000 employees STP
Segment
Frequent airline travellers
Target Group
Middle class and upper middle class
Positioning
Low cost carrier for Cost conscious customers SWOT Analysis
1. Having the lowest airfare costs in Canada gives competitive advantage 2. Recipient of the Canadian Airline of the year award resulting in very high morale of employees 3. Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel 4. Non-unionized labour force keeping costs and risk of labour disputes low Strength 5. Good brand reputation and presence
1. Lack of many Trans-Continental flights 2. It does not provide any sort of first class seating which can be a factor for losing higher class travelers 3. Being a low cost carrier, in-flight entertainment and snacks are Weakness being compromised which is of concern to many passengers
1. Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing 2. Leverage the user-friendly vacation planning site called WestJet Opportunity Vacations
1. Fluctuating economy reduces demand 2. With increasing cost of fuel it will difficult to provide services at low fares 3. As WestJet expands internationally, it has to face competition from Threats experienced and well established airlines Competition
1. Air Canada 2. American Airlines Competitors 3. Alaska Air group
doc_515446951.docx