Description
SWOT ANALYSIS OF WESTFIELD GROUP
Westfield Group
Parent Company
Westfield Group
Category
Real Estate
Sector
Property development, Shopping centre management.
Tagline/ Slogan
World class design, construction and management
USP
Stylish and well designed services
STP
Segment
City centric brands and people
Target Group
Various brand and retail shops
Positioning
Aesthetically good and beautiful infrastructure
SWOT Analysis
1. Strong market presence and strong brand name in Australia 2. Steady cash flow from operation. 3. Diversified business portfolio and employee force of approx 4000 globally 4. Ability to raise capital quickly, as debt and equity globally 5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States Strength 6. Has investment portfolios in over 120 shopping centres
1. More focus on retail properties. Weakness 2. Not present in developing nations and emerging economies
1. Joint ventures to help establish market position further 2.Acquisitions for increasing market presence Opportunity 3. Emerging market like Asian countries
1. Competition from existing players in the real estate industry 2.Fluctuation in price of property Threats 3. Reduction of lease rates of store
Competition
1. Simon Property Group, Inc. 2. Capital Shopping Centers plc Competitors 3. CBL & Associates Properties Inc.
doc_968632480.docx
SWOT ANALYSIS OF WESTFIELD GROUP
Westfield Group
Parent Company
Westfield Group
Category
Real Estate
Sector
Property development, Shopping centre management.
Tagline/ Slogan
World class design, construction and management
USP
Stylish and well designed services
STP
Segment
City centric brands and people
Target Group
Various brand and retail shops
Positioning
Aesthetically good and beautiful infrastructure
SWOT Analysis
1. Strong market presence and strong brand name in Australia 2. Steady cash flow from operation. 3. Diversified business portfolio and employee force of approx 4000 globally 4. Ability to raise capital quickly, as debt and equity globally 5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States Strength 6. Has investment portfolios in over 120 shopping centres
1. More focus on retail properties. Weakness 2. Not present in developing nations and emerging economies
1. Joint ventures to help establish market position further 2.Acquisitions for increasing market presence Opportunity 3. Emerging market like Asian countries
1. Competition from existing players in the real estate industry 2.Fluctuation in price of property Threats 3. Reduction of lease rates of store
Competition
1. Simon Property Group, Inc. 2. Capital Shopping Centers plc Competitors 3. CBL & Associates Properties Inc.
doc_968632480.docx