Description
SWOT ANALYSIS OF WESTERN DIGITAL
‘Western Digital’
Parent Company
Western Digital Corporation
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
“Put your life in it”
USP
High Speed Hard drives , Storage
STP
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer Segment electronics
Target Group
Manufacturers of mobile, desktops, laptops and consumer electronics
Positioning
Leaders in hard drive manufacturers
SWOT Analysis
1. It has 2nd position in drive market industry, with highest return on Equity 2. It has huge network worldwide, with presence in 17 countries 3. It has got wide range of products with it 4. Good reputation among customers 5. Recent acquisition of Komag Inc. has strengthen its market position Strength in hard drive
1. Increasing inventory level Weakness 2. High R&D Cost
1.Rapid growth in consumer electronic market 2. Increasing demand of PC and game software 3. New legislation requiring storage of information 4. Innovation in products for ex: company coming up with 640GB Opportunity hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power
1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc. Threats 2. Price war among competitors to attract new customers
Competition
1. EMC corporation 2. Samsung 3. Seagate Technology
Competitors
4. Compuage Infocom
doc_709002700.docx
SWOT ANALYSIS OF WESTERN DIGITAL
‘Western Digital’
Parent Company
Western Digital Corporation
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
“Put your life in it”
USP
High Speed Hard drives , Storage
STP
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer Segment electronics
Target Group
Manufacturers of mobile, desktops, laptops and consumer electronics
Positioning
Leaders in hard drive manufacturers
SWOT Analysis
1. It has 2nd position in drive market industry, with highest return on Equity 2. It has huge network worldwide, with presence in 17 countries 3. It has got wide range of products with it 4. Good reputation among customers 5. Recent acquisition of Komag Inc. has strengthen its market position Strength in hard drive
1. Increasing inventory level Weakness 2. High R&D Cost
1.Rapid growth in consumer electronic market 2. Increasing demand of PC and game software 3. New legislation requiring storage of information 4. Innovation in products for ex: company coming up with 640GB Opportunity hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power
1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc. Threats 2. Price war among competitors to attract new customers
Competition
1. EMC corporation 2. Samsung 3. Seagate Technology
Competitors
4. Compuage Infocom
doc_709002700.docx