Description
SWOT ANALYSIS OF WESFARMERS
Wesfarmers
Parent Company
Wesfarmers
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Provider of complete needs of a family under one roof at affordable USP prices and pleasant shopping experience
STP
Segment
Hypermarkets
Target Group
Middle income households
satisfying the needs of customers through the provision of goods and Positioning services on a competitive and professional basis
SWOT Analysis
1. Wide experience in Australian market -been in the business for almost 18 decades now, their directors can consider their experience in operating venture as strength. 2. Reasonable price offerings of products and services- since they able to keep their overheads low, this allows them to have better control of their prices. 3. Already has developed a good reputation for value for money - since they have been operating for great number of years, they already have built a name for themselves, attracting a number of loyal customers along the way. 4. Good industry skills – the directors of different divisions of Wesfarmers are natural for the business that they ventured into, both Strength being outgoing and friendly, the most important public relation skills
1. Not adopted advanced IT technology for better automation of its billing processes etc. 2. With regards to the current global financial crisis, Wesfarmers are dragged by the current condition of the country. Thus, another form of Weakness their weakness is their mutual bond to the economy of Australia.
1.To increase profitability in the face of increased demand for their business offerings - this opportunity came from the social areas in the rise in the number of population and changes to consumer preferences 2. Due to the presence of more competitors, they have the opportunity to develop the business’ core competencies so that they can still get ahead of the game. 3. To expand business coverage - through excellent management and marketing activities, the Wesfarmers could enlarge the business, Opportunity possibly to other countries.
1. Continued increase in the number of competitors. Increase in competition would mean tougher business development. 2. Inability to cope up with modern developments- this serves as a serious threat, as the competitors have shown that they have the capacity to include modern technology in their services and products offerings. 3. Aggressive competitors - as seen in the current environment of Australia, there are numerous businesses that offer services and Threats products similar to Wesfarmers with respect to the quality
Competition
1.Woolsworth 2.Safeway Competitors 3.Foodworks
doc_700894128.docx
SWOT ANALYSIS OF WESFARMERS
Wesfarmers
Parent Company
Wesfarmers
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Provider of complete needs of a family under one roof at affordable USP prices and pleasant shopping experience
STP
Segment
Hypermarkets
Target Group
Middle income households
satisfying the needs of customers through the provision of goods and Positioning services on a competitive and professional basis
SWOT Analysis
1. Wide experience in Australian market -been in the business for almost 18 decades now, their directors can consider their experience in operating venture as strength. 2. Reasonable price offerings of products and services- since they able to keep their overheads low, this allows them to have better control of their prices. 3. Already has developed a good reputation for value for money - since they have been operating for great number of years, they already have built a name for themselves, attracting a number of loyal customers along the way. 4. Good industry skills – the directors of different divisions of Wesfarmers are natural for the business that they ventured into, both Strength being outgoing and friendly, the most important public relation skills
1. Not adopted advanced IT technology for better automation of its billing processes etc. 2. With regards to the current global financial crisis, Wesfarmers are dragged by the current condition of the country. Thus, another form of Weakness their weakness is their mutual bond to the economy of Australia.
1.To increase profitability in the face of increased demand for their business offerings - this opportunity came from the social areas in the rise in the number of population and changes to consumer preferences 2. Due to the presence of more competitors, they have the opportunity to develop the business’ core competencies so that they can still get ahead of the game. 3. To expand business coverage - through excellent management and marketing activities, the Wesfarmers could enlarge the business, Opportunity possibly to other countries.
1. Continued increase in the number of competitors. Increase in competition would mean tougher business development. 2. Inability to cope up with modern developments- this serves as a serious threat, as the competitors have shown that they have the capacity to include modern technology in their services and products offerings. 3. Aggressive competitors - as seen in the current environment of Australia, there are numerous businesses that offer services and Threats products similar to Wesfarmers with respect to the quality
Competition
1.Woolsworth 2.Safeway Competitors 3.Foodworks
doc_700894128.docx