Description
SWOT ANALYSIS OF WENDYS COMPANY
Wendys Company
Parent Company
The Wendy’s Company
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Now that’s better; Quality is our receipe
USP
Made to order burgers with fresh ingredients
STP
People who want to have a tasty burger made from fresh ingredients Segment rather than the frozen ingredients
Target Group
Children, youth and families from middle and upper middle class
A tasty burger restaurant that makes burgers on order with fresh Positioning ingredients and not frozen meat.
SWOT Analysis
1.More than 40 years of experience in the fast food industry 2. Global presence with restaurants in around 30 countries 3. Third largest burger chain with around 6650 locations 4. Employee strength of 46000 5.Globally recognized brand 6.Stong supply chain network 7.Popular for its taste and use of fresh beef instead of frozen 8.Financial stability Strength 9.Effective marketing and advertising
Weakness
1.Fast food perceived as unhealthy 2.Operation of franchisees is difficult to manage
3.Less number of locations as compared to its competitors globally
1.Global expansion 2.Introduce the breakfast menu in all locations after revising the menu Opportunity 3.Acquisition of smaller restaurants
1.Tough competition from McDonalds and Burger king 2.Increase in price of raw materials 3.People are getting conscious about their health and avoiding unhealthy fast food Threats 4.Diseases like obesity resulting from fast food consumption
Competition
1.McDonalds 2.Burger King Competitors 3.Subway
doc_388039563.docx
SWOT ANALYSIS OF WENDYS COMPANY
Wendys Company
Parent Company
The Wendy’s Company
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
Now that’s better; Quality is our receipe
USP
Made to order burgers with fresh ingredients
STP
People who want to have a tasty burger made from fresh ingredients Segment rather than the frozen ingredients
Target Group
Children, youth and families from middle and upper middle class
A tasty burger restaurant that makes burgers on order with fresh Positioning ingredients and not frozen meat.
SWOT Analysis
1.More than 40 years of experience in the fast food industry 2. Global presence with restaurants in around 30 countries 3. Third largest burger chain with around 6650 locations 4. Employee strength of 46000 5.Globally recognized brand 6.Stong supply chain network 7.Popular for its taste and use of fresh beef instead of frozen 8.Financial stability Strength 9.Effective marketing and advertising
Weakness
1.Fast food perceived as unhealthy 2.Operation of franchisees is difficult to manage
3.Less number of locations as compared to its competitors globally
1.Global expansion 2.Introduce the breakfast menu in all locations after revising the menu Opportunity 3.Acquisition of smaller restaurants
1.Tough competition from McDonalds and Burger king 2.Increase in price of raw materials 3.People are getting conscious about their health and avoiding unhealthy fast food Threats 4.Diseases like obesity resulting from fast food consumption
Competition
1.McDonalds 2.Burger King Competitors 3.Subway
doc_388039563.docx