Description
SWOT ANALYSIS OF WELDER WATCHES
Welder Watches
Parent Company
Uboat watches
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Welding of time/ Since 2075
USP
Timeless timepieces that have a distinct identity
STP
Segment
Mid to luxury watches segment
Target Group
High income urban youth
Positioning
A brand that aims to project the future into the present
SWOT Analysis
1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials 2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men 3. The watches can be customised in terms of their belts, dials that add to their popularity 4. Wide range of product offering Strength 5. Good quality of watches with stylish designs
1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay 2. The watches are distinct with a wide dial even in the women’s Weakness product category and hence limiting its consumers
1. The watches can be made more popular with promotional and marketing campaigns to further their positioning 2. The brand can have a separate product line for women to expand their consumer base Opportunity 3. Increase global distribution and penetration
1. Threat from competitors 2. Fluctuating market scenarios means restricted purchasing by people Threats 3. Fake or duplicate watches
Competition
1. Rado Competitors 2. Technomarine
doc_696822618.docx
SWOT ANALYSIS OF WELDER WATCHES
Welder Watches
Parent Company
Uboat watches
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The Welding of time/ Since 2075
USP
Timeless timepieces that have a distinct identity
STP
Segment
Mid to luxury watches segment
Target Group
High income urban youth
Positioning
A brand that aims to project the future into the present
SWOT Analysis
1. In spite of being new in the market, the brand has made a mark in the industry with its distinct big watch dials 2. The watches are bulky, masculine and heavy duty in appearance that make them popular among men 3. The watches can be customised in terms of their belts, dials that add to their popularity 4. Wide range of product offering Strength 5. Good quality of watches with stylish designs
1. The brand is perceived to be a weekend watch and that might keep series watch collectors and lovers at bay 2. The watches are distinct with a wide dial even in the women’s Weakness product category and hence limiting its consumers
1. The watches can be made more popular with promotional and marketing campaigns to further their positioning 2. The brand can have a separate product line for women to expand their consumer base Opportunity 3. Increase global distribution and penetration
1. Threat from competitors 2. Fluctuating market scenarios means restricted purchasing by people Threats 3. Fake or duplicate watches
Competition
1. Rado Competitors 2. Technomarine
doc_696822618.docx