Description
SWOT ANALYSIS OF WELCOMHERITAGE HOTELS
WelcomHeritage Hotels
Parent Company
ITC
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
India’s finest chain of heritage hotels
USP
Experiencing the grandeur and luxuries that India is known for
STP
Segment
Upscale and Luxury Segment
Leisure travelers (Indians and Foreigners) from the upscale and luxury Target Group segment, wedding parties
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and Positioning the services and facilities offered by them.
SWOT Analysis
1. Highly appreciated by foreign travelers 2. Since India is known for its hospitality, the company is recognized globally 3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India 4. Due to diversity in culture and topography across the country, each Strength hotel can have a set of offerings that are unique to that region
1. Cost of land and location is very high, thus, reducing profitability 2. Limited market share due to tough competition from international and domestic players 3.Poor infrastructure, especially with respect to transportation, is a letWeakness down in the entire trip
1. Destination weddings are a popular trend 2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India Opportunity 3.Increasing Government support
Threats
1. Dependency on foreign travelers, terrorist threats, economic
downturn, political turbulence 2.Increasing competition. Rampant increase in International entrants.
Competition
1.Oberoi Group 2.Taj Hotels 3. The Lalit Group Competitors 4. The Leela Group
doc_660612637.docx
SWOT ANALYSIS OF WELCOMHERITAGE HOTELS
WelcomHeritage Hotels
Parent Company
ITC
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
India’s finest chain of heritage hotels
USP
Experiencing the grandeur and luxuries that India is known for
STP
Segment
Upscale and Luxury Segment
Leisure travelers (Indians and Foreigners) from the upscale and luxury Target Group segment, wedding parties
A chain of hotels that makes sure that its guests feel Royal when they stay in their hotels. This is ensured through the décor of each hotel and Positioning the services and facilities offered by them.
SWOT Analysis
1. Highly appreciated by foreign travelers 2. Since India is known for its hospitality, the company is recognized globally 3. WelcomHeritage Hotels has around 40 hotels in over 37 destinations in 13 states across India 4. Due to diversity in culture and topography across the country, each Strength hotel can have a set of offerings that are unique to that region
1. Cost of land and location is very high, thus, reducing profitability 2. Limited market share due to tough competition from international and domestic players 3.Poor infrastructure, especially with respect to transportation, is a letWeakness down in the entire trip
1. Destination weddings are a popular trend 2. Due to the global economic downturn, Indians are looking for domestic travel and foreigners are coming to India Opportunity 3.Increasing Government support
Threats
1. Dependency on foreign travelers, terrorist threats, economic
downturn, political turbulence 2.Increasing competition. Rampant increase in International entrants.
Competition
1.Oberoi Group 2.Taj Hotels 3. The Lalit Group Competitors 4. The Leela Group
doc_660612637.docx