Description
SWOT ANALYSIS OF WEIKFIELD PRODUCTS COMPANY
Weikfield Products Company India Private Limited
<Don’t paste logo here; send logo of this brand as Logo attachment>
Parent Company
Weikfield Products Company India Private Limited
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
The taste that’s great
USP
Quality and reputation
STP
People consuming above products and restaurants and Segment small food outlets
Target Group
Vegetarian middle-class and upper middle class families
Positioning
Pure hygienic 100% vegetarian nutritious products
SWOT Analysis
1.It has a network of 1,00,000 retail outlets across five continents 2.The company is focused on technology, innovative new products and growing markets 3.Products available in consumer packets and bulk packets 4.Only recycled paper is used in packaging 5.Champion in organic products 6. Wide product range like Weikfield custard, Dessert Strength ingredients, Icing Powder, Sauces, condiments and pickles
Packaged fruits and vegetables, Cocoa powder, Organic Tea
1.Products are available only for vegetarians 2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products Weakness 3.Less brand awareness and advertising in domestic market
1.Increase awareness for its dessert ingredients and cocoa powder in domestic market 2.Introduce non-vegetarian food packets in international market to increase sales Opportunity 3.Introduce products in rural market
1.Many competitors coming up 2.Big brands entering the sector Threats 3.Strict regulation with respect to international standards
Competition
1.Amul 2.Nestle Competitors 3.Bird’s
doc_107582233.docx
SWOT ANALYSIS OF WEIKFIELD PRODUCTS COMPANY
Weikfield Products Company India Private Limited
<Don’t paste logo here; send logo of this brand as Logo attachment>
Parent Company
Weikfield Products Company India Private Limited
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
The taste that’s great
USP
Quality and reputation
STP
People consuming above products and restaurants and Segment small food outlets
Target Group
Vegetarian middle-class and upper middle class families
Positioning
Pure hygienic 100% vegetarian nutritious products
SWOT Analysis
1.It has a network of 1,00,000 retail outlets across five continents 2.The company is focused on technology, innovative new products and growing markets 3.Products available in consumer packets and bulk packets 4.Only recycled paper is used in packaging 5.Champion in organic products 6. Wide product range like Weikfield custard, Dessert Strength ingredients, Icing Powder, Sauces, condiments and pickles
Packaged fruits and vegetables, Cocoa powder, Organic Tea
1.Products are available only for vegetarians 2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products Weakness 3.Less brand awareness and advertising in domestic market
1.Increase awareness for its dessert ingredients and cocoa powder in domestic market 2.Introduce non-vegetarian food packets in international market to increase sales Opportunity 3.Introduce products in rural market
1.Many competitors coming up 2.Big brands entering the sector Threats 3.Strict regulation with respect to international standards
Competition
1.Amul 2.Nestle Competitors 3.Bird’s
doc_107582233.docx