Description
SWOT ANALYSIS OF WEICHAI POWER
Weichai Power
Parent Company
Weifang Diesel Engine, China
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Green Power, Drive your dreams
Leading manufacturer of diesel engine in PRC, with experience and advanced technology in the development, production and sales of highUSP speed heavy-duty diesel engines
STP
Segment
People and businesses who want high-speed heavy-duty diesel engines
People or Business expecting outstanding product quality and technology, comprehensive after-sales services and a strong research Target Group and development capability
experience and advanced technology in the development, production Positioning and sales of high-speed heavy-duty diesel engines
SWOT Analysis
1. Significant market share in the new heavy-duty vehicles with a load capacity of 15 tons (or above) 2. Emphasis on after-sales service, 50 service centers and nearly 500 licensed service centers are established all over China 3. The Company sales are mainly direct sales Strength 4. Good reputation in the market and strong financial position
1. Present only in China. No international presence 2. Limited product portfolio of Engines compared to other similar Weakness industry leaders
1. In China, development of highway network, increase in infrastructure programs, rapid development of logistics industry will lead to the development of diesel engines industry 2. Tie ups with power generation companies will bring in regular cash Opportunity flows
Threats
1. Any problem in the Chinese economy could weaken company
structure considerably 2. Huge competition from other players in the engine sector could erode existing market share 3. Fluctuating global economy can affect business scenario
Competition
1. Shanghai Electric Competitors 2. Cummins Inc.
doc_752420181.docx
SWOT ANALYSIS OF WEICHAI POWER
Weichai Power
Parent Company
Weifang Diesel Engine, China
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Green Power, Drive your dreams
Leading manufacturer of diesel engine in PRC, with experience and advanced technology in the development, production and sales of highUSP speed heavy-duty diesel engines
STP
Segment
People and businesses who want high-speed heavy-duty diesel engines
People or Business expecting outstanding product quality and technology, comprehensive after-sales services and a strong research Target Group and development capability
experience and advanced technology in the development, production Positioning and sales of high-speed heavy-duty diesel engines
SWOT Analysis
1. Significant market share in the new heavy-duty vehicles with a load capacity of 15 tons (or above) 2. Emphasis on after-sales service, 50 service centers and nearly 500 licensed service centers are established all over China 3. The Company sales are mainly direct sales Strength 4. Good reputation in the market and strong financial position
1. Present only in China. No international presence 2. Limited product portfolio of Engines compared to other similar Weakness industry leaders
1. In China, development of highway network, increase in infrastructure programs, rapid development of logistics industry will lead to the development of diesel engines industry 2. Tie ups with power generation companies will bring in regular cash Opportunity flows
Threats
1. Any problem in the Chinese economy could weaken company
structure considerably 2. Huge competition from other players in the engine sector could erode existing market share 3. Fluctuating global economy can affect business scenario
Competition
1. Shanghai Electric Competitors 2. Cummins Inc.
doc_752420181.docx