Description
SWOT ANALYSIS OF WEATHERFORD INTERNATIONAL
Weatherford International
Parent Company
Weatherford International
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
The change will do you good
USP
World's one of the largest oil field company
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
Company that will maximize clients oil and gas assets
SWOT Analysis
1. It is one of the largest oil-field services companies in the world 2. It has a global presence in more than 100 countries 3. Approximately 50,000 people are employed in the company 4. Services & products offered that spans entire life cycle of a well 5. Robust in research and development 6. Strong brand name and brand equity Strength 7. Substantial present in middle east
1. Intervention of Government policies the world over affect the operational efficiency Weakness 2. Declining margins due to rising costs
1.Growing demand for oil field equipments worldwide Opportunity 2.Increasing natural gas market globally
3.More oil well discoveries and tie-ups 4. Shale drilling in US and other global areas
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally Threats 3.Development of greener sources of energy
Competition
1. Baker Hughes 2. National-Oilwell Varco Competitors 3. Cameron International
doc_400334745.docx
SWOT ANALYSIS OF WEATHERFORD INTERNATIONAL
Weatherford International
Parent Company
Weatherford International
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
The change will do you good
USP
World's one of the largest oil field company
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
Company that will maximize clients oil and gas assets
SWOT Analysis
1. It is one of the largest oil-field services companies in the world 2. It has a global presence in more than 100 countries 3. Approximately 50,000 people are employed in the company 4. Services & products offered that spans entire life cycle of a well 5. Robust in research and development 6. Strong brand name and brand equity Strength 7. Substantial present in middle east
1. Intervention of Government policies the world over affect the operational efficiency Weakness 2. Declining margins due to rising costs
1.Growing demand for oil field equipments worldwide Opportunity 2.Increasing natural gas market globally
3.More oil well discoveries and tie-ups 4. Shale drilling in US and other global areas
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally Threats 3.Development of greener sources of energy
Competition
1. Baker Hughes 2. National-Oilwell Varco Competitors 3. Cameron International
doc_400334745.docx