Description
SWOT ANALYSIS OF WASHINGTON REDSKINS
Washington Redskins
Parent Company
Owner-Dan Snyder
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
Hail to the Redskins
Second most valuable franchise in the NFL and 1 st team to have their USP own marching band
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Second most valuable team and one of the most successful in American Positioning Football History
SWOT Analysis
1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million 2. Loyal fan base in USA, selling out every home game since 1958 3. First team to have a fight song which is called “Hail to the Redskins” Strength 4. Broken NFL’s mark for highest attendance 9 seasons in a row
1.No superbowl championship since a long time shows a decline in the quality of performance in recent years 2.Absence of a sizeable fan base outside USA owing to the relatively Weakness low popularity of NFL in Asian Countries
1.Capture the global fan base by better broadcasting and promotions in Asian countries Opportunity 2.Attract better players and win the Superbowl once again
1.Threat of star players leaving for other franchises 2.Threat from other American sports like baseball and basketball, which Threats may cause a decline in the number of people following NFL
Competition
1.Dallas Cowboys 2.Miami Dolphins Competitors 3.Philadelphia Eagles
doc_543128636.docx
SWOT ANALYSIS OF WASHINGTON REDSKINS
Washington Redskins
Parent Company
Owner-Dan Snyder
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
Hail to the Redskins
Second most valuable franchise in the NFL and 1 st team to have their USP own marching band
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Second most valuable team and one of the most successful in American Positioning Football History
SWOT Analysis
1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million 2. Loyal fan base in USA, selling out every home game since 1958 3. First team to have a fight song which is called “Hail to the Redskins” Strength 4. Broken NFL’s mark for highest attendance 9 seasons in a row
1.No superbowl championship since a long time shows a decline in the quality of performance in recent years 2.Absence of a sizeable fan base outside USA owing to the relatively Weakness low popularity of NFL in Asian Countries
1.Capture the global fan base by better broadcasting and promotions in Asian countries Opportunity 2.Attract better players and win the Superbowl once again
1.Threat of star players leaving for other franchises 2.Threat from other American sports like baseball and basketball, which Threats may cause a decline in the number of people following NFL
Competition
1.Dallas Cowboys 2.Miami Dolphins Competitors 3.Philadelphia Eagles
doc_543128636.docx