Description
SWOT ANALYSIS OF WARTSILA CORPORATION
Wartsila Corporation
Parent Company
Wartsila Corporation, Finland
Category
Heavy Equipment
Sector
Heavy Equipment
Tagline/ Slogan
Effective, Flexible & Sustainable Power systems
By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels USP and power plants of its customers
STP
People and businesses who want products & services in Power Segment plants, marine propulsion systems, maintenance services
People or Business expecting complete lifecycle power solutions for the Target Group marine and energy markets
Positioning
Most valued business partner of Customers
SWOT Analysis
1. Geographical presence in over 20 countries has ensured a profitable growth over the years 2. Technological innovation in marine technology and power generation has allowed room for portfolio extension 3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows Strength 4. Financially stable with a strong reputation in the industry
1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead 2. Has diverted a little from its core competency which could be a Weakness problem
1. Emerging markets are investing in power generation capacities which will bring orders to the group 2. The developing marine merchant segments are also good prospects Opportunity for the company
1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting 2. Competitive situation and price risk from players like Rolls Royce, Threats MAN, Hyundai Heavy Industries
Competition
1. Caterpillar 2. Hyundai Heavy Industries Competitors 3. MAN Diesel
doc_598021503.docx
SWOT ANALYSIS OF WARTSILA CORPORATION
Wartsila Corporation
Parent Company
Wartsila Corporation, Finland
Category
Heavy Equipment
Sector
Heavy Equipment
Tagline/ Slogan
Effective, Flexible & Sustainable Power systems
By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels USP and power plants of its customers
STP
People and businesses who want products & services in Power Segment plants, marine propulsion systems, maintenance services
People or Business expecting complete lifecycle power solutions for the Target Group marine and energy markets
Positioning
Most valued business partner of Customers
SWOT Analysis
1. Geographical presence in over 20 countries has ensured a profitable growth over the years 2. Technological innovation in marine technology and power generation has allowed room for portfolio extension 3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows Strength 4. Financially stable with a strong reputation in the industry
1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead 2. Has diverted a little from its core competency which could be a Weakness problem
1. Emerging markets are investing in power generation capacities which will bring orders to the group 2. The developing marine merchant segments are also good prospects Opportunity for the company
1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting 2. Competitive situation and price risk from players like Rolls Royce, Threats MAN, Hyundai Heavy Industries
Competition
1. Caterpillar 2. Hyundai Heavy Industries Competitors 3. MAN Diesel
doc_598021503.docx