Description
SWOT ANALYSIS OF WALT DISNEY TOYS
Walt Disney Toys
Parent Company
Disney Consumer Products
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Where dreams come true
USP
Manufacturer of Walt Disney affiliated franchises
STP
Segment
Collectible toys based on characters created by Walt Disney
Target Group
Kids and collectors of toys
Positioning
Bringing role models from reel to real
SWOT Analysis
1. Biggest brand name in children entertainment 2. Diverse line of franchises in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is extremely high 5. Popular toys and games on official characters like Mickey, Donald duck, Toy Story, Lion King, Winnie the Pooh and all Disney movies 6. Available at all leading global multi-brand retails and Disney stores Strength 7. Worldwide presence and one of the most trusted brands
1. Being a huge brand, it has to be quality concious as any bad news would become news 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises 3. Can put holograms or something similar so that imitation is not easy 4. Can leverage on the Walt Disney brand name Opportunity 5.Can tap into more comic and movie franchises
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro Competitors 2.Mattel
doc_478677394.docx
SWOT ANALYSIS OF WALT DISNEY TOYS
Walt Disney Toys
Parent Company
Disney Consumer Products
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Where dreams come true
USP
Manufacturer of Walt Disney affiliated franchises
STP
Segment
Collectible toys based on characters created by Walt Disney
Target Group
Kids and collectors of toys
Positioning
Bringing role models from reel to real
SWOT Analysis
1. Biggest brand name in children entertainment 2. Diverse line of franchises in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is extremely high 5. Popular toys and games on official characters like Mickey, Donald duck, Toy Story, Lion King, Winnie the Pooh and all Disney movies 6. Available at all leading global multi-brand retails and Disney stores Strength 7. Worldwide presence and one of the most trusted brands
1. Being a huge brand, it has to be quality concious as any bad news would become news 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises 3. Can put holograms or something similar so that imitation is not easy 4. Can leverage on the Walt Disney brand name Opportunity 5.Can tap into more comic and movie franchises
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro Competitors 2.Mattel
doc_478677394.docx