Description
SWOT ANALYSIS OF WALMART
Walmart
Parent Company
Walmart Inc
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Save money Live better
USP
One of the mot well renowned and global retail giant brand
STP
Segment
Retailer stores
Target Group
Middle and upper class individuals
Positioning
A retail store which fulfils every need for it customer for a better life
SWOT Analysis
1.Strong global presence across the world 2.Attractive consumers with vary less prices offered as compared to competitors 3.Well developed supply chain and multiple supply of raw material from many vendors 4.Economies of scale so cost of production is very less 5.Wide network of stores and therefore it is accessible to all types of individuals 6. Walmart has 8,500+ stores in 15 countries 7. Over 2.2 million people are employed with Walmart Strength 8. It has private brand labels, customer loyalty programs etc
1. Being the biggest retailer brand, it comes under scrutiny for any mishap or policy 2. Controversies over its alleged strong-arm tactics of trying to Weakness suppress the unionization of its American workforce
1.Walmart stands in situation where disposable income have been Opportunity decreased due to global slowdown
2.Due to cost leadership is able to kill competitors 3.High brand equity gives advantage over competitors to build customer loyalty
1. Gaining cost leadership in highly competitive environment 2.Growing competition from unorganized sector in retail 3.Low prices product sometimes get easily substituted by competitors Threats 4.High competition from M&S due to its low prices
Competition
1.M&S 2.Tesco 3.Dollar tree Competitors 4.Family dollar
doc_367885684.docx
SWOT ANALYSIS OF WALMART
Walmart
Parent Company
Walmart Inc
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Save money Live better
USP
One of the mot well renowned and global retail giant brand
STP
Segment
Retailer stores
Target Group
Middle and upper class individuals
Positioning
A retail store which fulfils every need for it customer for a better life
SWOT Analysis
1.Strong global presence across the world 2.Attractive consumers with vary less prices offered as compared to competitors 3.Well developed supply chain and multiple supply of raw material from many vendors 4.Economies of scale so cost of production is very less 5.Wide network of stores and therefore it is accessible to all types of individuals 6. Walmart has 8,500+ stores in 15 countries 7. Over 2.2 million people are employed with Walmart Strength 8. It has private brand labels, customer loyalty programs etc
1. Being the biggest retailer brand, it comes under scrutiny for any mishap or policy 2. Controversies over its alleged strong-arm tactics of trying to Weakness suppress the unionization of its American workforce
1.Walmart stands in situation where disposable income have been Opportunity decreased due to global slowdown
2.Due to cost leadership is able to kill competitors 3.High brand equity gives advantage over competitors to build customer loyalty
1. Gaining cost leadership in highly competitive environment 2.Growing competition from unorganized sector in retail 3.Low prices product sometimes get easily substituted by competitors Threats 4.High competition from M&S due to its low prices
Competition
1.M&S 2.Tesco 3.Dollar tree Competitors 4.Family dollar
doc_367885684.docx