Description
SWOT ANALYSIS OF WALL STREET JOURNAL
Wall Street Journal
Parent Company
Dow Jones and Company(News Corporation)
Category
American international daily newspaper
Sector
Newspapers
Tagline/ Slogan
Live in the know
USP
Largest newspaper in the united States ,by circulation
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
American economics and international business issues are primarily Positioning focused in the coverage
SWOT Analysis
1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations 2. It has won many Pulitzer prizes 3. Sufficiently different in aesthetics to be recognized in a news stand easily 4. First newspaper to draw attention to insider trading and arrest it in any form 5. One of the most prominent brand names in the field 6. Top of the mind brand recall and an expert research team delivering Strength the best quality content
1.Being a market leader means any issue becomes a news which can be a concern 2.The head of News Corporation Rupert Murdoch has been recently Weakness accused of phone tapping scandalswhich caused an issue
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.USA Today 2.The New York Times Competitors 3.The Los Angeles Times
doc_224362066.docx
SWOT ANALYSIS OF WALL STREET JOURNAL
Wall Street Journal
Parent Company
Dow Jones and Company(News Corporation)
Category
American international daily newspaper
Sector
Newspapers
Tagline/ Slogan
Live in the know
USP
Largest newspaper in the united States ,by circulation
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
American economics and international business issues are primarily Positioning focused in the coverage
SWOT Analysis
1. Available in all options ranging from iphone to ipad including android making it accessible to the people of remote locations 2. It has won many Pulitzer prizes 3. Sufficiently different in aesthetics to be recognized in a news stand easily 4. First newspaper to draw attention to insider trading and arrest it in any form 5. One of the most prominent brand names in the field 6. Top of the mind brand recall and an expert research team delivering Strength the best quality content
1.Being a market leader means any issue becomes a news which can be a concern 2.The head of News Corporation Rupert Murdoch has been recently Weakness accused of phone tapping scandalswhich caused an issue
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.USA Today 2.The New York Times Competitors 3.The Los Angeles Times
doc_224362066.docx