Description
SWOT ANALYSIS OF VORNADO REALTY
Vornado Realty
Parent Company
Two Guys and Alexander's
Category
Office and Retail Properties
Sector
Real Estate Investment trust
Tagline/ Slogan
Fully-integrated real estate investment trust
USP
Availability in major financial Hubs in US
STP
Segment
Rich and High income group, corporate, retail industry.
Target Group
Major cities for commercial and residential products
Positioning
Top in the REIT, Rents charged, Attractiveness of location
SWOT Analysis
1. Present in prime locations in New York, Washington, Chicago etc 2. Wide ranging portfolio in REIT 3. More focus on commercial property for larger revenue 4. Substantial market share in US cities 5. Financial soundness and strong brand image 6. Made deal with DLF for land acquisition in Mumbai, which shows the affinity for growth in developing nation Strength 7. Strong leasing and green environment
1. Tough building regulation in NY and Washington DC, where it has more focus and presence, 2.Fluctuating stock prices 3. Constrain of geographical presence (Outside NY and Washington DC ) for revenue 4.Decrease in lease rates, 5. Potential increase in the cost of terrorism insurance 6. Low quality product as compare to competitors Weakness 7. Inadequate return from past investment in 2007-10
Opportunity
1. Expansion opportunities in developing nations 2. Opportunity in retail market in India, China and other emerging
economies 3. Investment outside NY and Washington DC
1. Unpredictable economical condition and rising Inflation rates 2. Having properties in such high profile cities, particularly vulnerable to terrorism (e.g. World trade centre) Threats 3. Technological advancement by competitors
Competition
1. Equity Office Properties Trust 2. Washington Real Estate Investment Competitors 3. Lexington Realty
doc_302875381.docx
SWOT ANALYSIS OF VORNADO REALTY
Vornado Realty
Parent Company
Two Guys and Alexander's
Category
Office and Retail Properties
Sector
Real Estate Investment trust
Tagline/ Slogan
Fully-integrated real estate investment trust
USP
Availability in major financial Hubs in US
STP
Segment
Rich and High income group, corporate, retail industry.
Target Group
Major cities for commercial and residential products
Positioning
Top in the REIT, Rents charged, Attractiveness of location
SWOT Analysis
1. Present in prime locations in New York, Washington, Chicago etc 2. Wide ranging portfolio in REIT 3. More focus on commercial property for larger revenue 4. Substantial market share in US cities 5. Financial soundness and strong brand image 6. Made deal with DLF for land acquisition in Mumbai, which shows the affinity for growth in developing nation Strength 7. Strong leasing and green environment
1. Tough building regulation in NY and Washington DC, where it has more focus and presence, 2.Fluctuating stock prices 3. Constrain of geographical presence (Outside NY and Washington DC ) for revenue 4.Decrease in lease rates, 5. Potential increase in the cost of terrorism insurance 6. Low quality product as compare to competitors Weakness 7. Inadequate return from past investment in 2007-10
Opportunity
1. Expansion opportunities in developing nations 2. Opportunity in retail market in India, China and other emerging
economies 3. Investment outside NY and Washington DC
1. Unpredictable economical condition and rising Inflation rates 2. Having properties in such high profile cities, particularly vulnerable to terrorism (e.g. World trade centre) Threats 3. Technological advancement by competitors
Competition
1. Equity Office Properties Trust 2. Washington Real Estate Investment Competitors 3. Lexington Realty
doc_302875381.docx