Description
SWOT ANALYSIS OF VOLVO
Volvo Parent Company Category Sector Tagline/ Slogan AB Volvo Sedan, SUV Automobiles Volvo. For life Manufacturer of cars reputed for their safety standards and classic style quotient STP Segment Sedan, SUV Segment High ended young business executives preferring luxurious and safe cars Positioned as the safest cars to drive by adding innovative safety features Product Portfolio Volvo c70 Volvo s80 Brands Volvo xc90 SWOT Analysis 1.Efficient and world class safety standards 2. A high inclination towards maintaining quality of driving experience 3. Offers variants of car models to suit the customer preferences 4. Attracts elite class with its elegant as well as classic style 5. Volvo has over 100,000 employees globally
USP
Target Group
Positioning
Strength
6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks 1. Limited penetration middle income segment due to high price especially in the emerging economies Weakness 2.Unable to create a huge market share in high priced cars due to presence of global automobile giants 1.Expanding Automobile market 2. Acquiring more market share in integrating with current entities involved in automobile business Opportunity 3.The increasing per capita income and purchasing power 1.Dominance of big international automobile companies Threats 2. Improved and innovative features included by competitors 3. Increasing usage of government transport and high fuel costs Competition 1. BMW 2.Audi Competitors 3. Mercedes-Benz
doc_180587610.docx
SWOT ANALYSIS OF VOLVO
Volvo Parent Company Category Sector Tagline/ Slogan AB Volvo Sedan, SUV Automobiles Volvo. For life Manufacturer of cars reputed for their safety standards and classic style quotient STP Segment Sedan, SUV Segment High ended young business executives preferring luxurious and safe cars Positioned as the safest cars to drive by adding innovative safety features Product Portfolio Volvo c70 Volvo s80 Brands Volvo xc90 SWOT Analysis 1.Efficient and world class safety standards 2. A high inclination towards maintaining quality of driving experience 3. Offers variants of car models to suit the customer preferences 4. Attracts elite class with its elegant as well as classic style 5. Volvo has over 100,000 employees globally
USP
Target Group
Positioning
Strength
6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks 1. Limited penetration middle income segment due to high price especially in the emerging economies Weakness 2.Unable to create a huge market share in high priced cars due to presence of global automobile giants 1.Expanding Automobile market 2. Acquiring more market share in integrating with current entities involved in automobile business Opportunity 3.The increasing per capita income and purchasing power 1.Dominance of big international automobile companies Threats 2. Improved and innovative features included by competitors 3. Increasing usage of government transport and high fuel costs Competition 1. BMW 2.Audi Competitors 3. Mercedes-Benz
doc_180587610.docx