Description
SWOT ANALYSIS OF VOLVO XC90
Volvo XC90
Parent Company
AB Volvo
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Life is better lived together
A classic styled SUV with world class safety features and high comfort USP levels STP
Segment
SUVSegment
Target Group
Businessmen and urban families
Positioning
Positioned as a stylish SUV with high performance SWOT Analysis
1.Efficient safety standards, best in the class 2. Classis style and looks 3. Spacious and comfortable seven seat arrangement 4. Powerful performer along with its muscular design Strength 5. Good branding and advertising
1.Presence of other popular brands means stagnant market share Weakness 2.Relatively limited brand presence as compared to other SUVs
1. Expanding Automobile market 2. Increased network of distribution Opportunity 3. The increasing per capita income and purchasing power
1. Increasing fuel costs 2. Improved and innovative features included by competitors Threats 3. Increasing usage of government transport Competition
1. Land Rover Range Rover 2.BMW X3 3. Audi Q5 Competitors 4. Mitsubishi Montero
doc_594545809.docx
SWOT ANALYSIS OF VOLVO XC90
Volvo XC90
Parent Company
AB Volvo
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Life is better lived together
A classic styled SUV with world class safety features and high comfort USP levels STP
Segment
SUVSegment
Target Group
Businessmen and urban families
Positioning
Positioned as a stylish SUV with high performance SWOT Analysis
1.Efficient safety standards, best in the class 2. Classis style and looks 3. Spacious and comfortable seven seat arrangement 4. Powerful performer along with its muscular design Strength 5. Good branding and advertising
1.Presence of other popular brands means stagnant market share Weakness 2.Relatively limited brand presence as compared to other SUVs
1. Expanding Automobile market 2. Increased network of distribution Opportunity 3. The increasing per capita income and purchasing power
1. Increasing fuel costs 2. Improved and innovative features included by competitors Threats 3. Increasing usage of government transport Competition
1. Land Rover Range Rover 2.BMW X3 3. Audi Q5 Competitors 4. Mitsubishi Montero
doc_594545809.docx