Description
SWOT ANALYSIS OF VOLVO S80
Volvo S80 Parent Company Category Sector Tagline/ Slogan AB Volvo Sedan Automobiles You can set your life fate A sedan which can be an ideal car for highways due to features like adaptive cruise control STP Segment Target Group Sedan Segment Young executives and businessmen Positioned as a safe and comfortable car designed as an ideal car on highways SWOT Analysis 1.Spacious and comfortable interiors 2. Adaptive cruise control system which results in smooth drive on highways 3. World class and innovative safety features 4. Ability to suppress outside environment noise 1. Extremely competitive scenario means limited scope to grow market share 2. Unable to attract middle income segment due to high price 1. Expanding Automobile market 2. Increased network of distribution Opportunity 3. The increasing per capita income and purchasing power
USP
Positioning
Strength
Weakness
1. Increasing fuel costs Threats 2. Improved and innovative features included by competitors 3. Increasing usage of government transport Competition 1. Audi A4 2.BMW 3 series Competitors 3. Volkswagen Passat
doc_861766661.docx
SWOT ANALYSIS OF VOLVO S80
Volvo S80 Parent Company Category Sector Tagline/ Slogan AB Volvo Sedan Automobiles You can set your life fate A sedan which can be an ideal car for highways due to features like adaptive cruise control STP Segment Target Group Sedan Segment Young executives and businessmen Positioned as a safe and comfortable car designed as an ideal car on highways SWOT Analysis 1.Spacious and comfortable interiors 2. Adaptive cruise control system which results in smooth drive on highways 3. World class and innovative safety features 4. Ability to suppress outside environment noise 1. Extremely competitive scenario means limited scope to grow market share 2. Unable to attract middle income segment due to high price 1. Expanding Automobile market 2. Increased network of distribution Opportunity 3. The increasing per capita income and purchasing power
USP
Positioning
Strength
Weakness
1. Increasing fuel costs Threats 2. Improved and innovative features included by competitors 3. Increasing usage of government transport Competition 1. Audi A4 2.BMW 3 series Competitors 3. Volkswagen Passat
doc_861766661.docx