Description
SWOT ANALYSIS OF VOLVO C70
Volvo C70 Parent Company Category Sector Tagline/ Slogan AB Volvo Sedan/ convertible Automobiles Almost completely safe A convertible car which provides top class safety features as well as style presence on the road STP Segment Target Group Positioning Sedan convertible Segment High ended young business executives preferring luxurious cars Positioned as a mid-sized luxurious convertible car SWOT Analysis 1.Efficient safety standards like side airbags 2. Elegant interiors with an ease of access to all the controls 3. A hard top convertible which makes it stylish along with stylish exteriors 4. Smooth drive which provides cruise like driving experience 5. Excellent branding and advertising 1. Unable to attract middle income segment due to high price Weakness 2.Stiff competition from prominent brands in the same segment 1.Expanding Automobile market 2. Increased network of distribution Opportunity 3.The increasing per capita income and purchasing power
USP
Strength
1.Increasing fuel costs Threats 2. Improved and innovative features included by competitors 3. Increasing usage of government transport Competition 1. Audi A6 2.BMW 5 series
Competitors
doc_988995341.docx
SWOT ANALYSIS OF VOLVO C70
Volvo C70 Parent Company Category Sector Tagline/ Slogan AB Volvo Sedan/ convertible Automobiles Almost completely safe A convertible car which provides top class safety features as well as style presence on the road STP Segment Target Group Positioning Sedan convertible Segment High ended young business executives preferring luxurious cars Positioned as a mid-sized luxurious convertible car SWOT Analysis 1.Efficient safety standards like side airbags 2. Elegant interiors with an ease of access to all the controls 3. A hard top convertible which makes it stylish along with stylish exteriors 4. Smooth drive which provides cruise like driving experience 5. Excellent branding and advertising 1. Unable to attract middle income segment due to high price Weakness 2.Stiff competition from prominent brands in the same segment 1.Expanding Automobile market 2. Increased network of distribution Opportunity 3.The increasing per capita income and purchasing power
USP
Strength
1.Increasing fuel costs Threats 2. Improved and innovative features included by competitors 3. Increasing usage of government transport Competition 1. Audi A6 2.BMW 5 series
Competitors
doc_988995341.docx