Description
SWOT ANALYSIS OF VOLKSWAGEN
Volkswagen Parent Company Category Sector Tagline/ Slogan Volkswagen Group Sedan, Hatchback, SUV Automobiles Das Auto A German Automobile giant having wide reach due to early foundations STP Segment Target Group Positioning Car users looking for sedan, SUV, hatchback Young executives, businessmen and urban families Positioned as the biggest automobile giants Product Portfolio
USP
Volkswagen Polo Volkswagen Vento Volkswagen Beetle Volkswagen Passat Volkswagen Jetta Brands VolkswagenPhaeton
SWOT Analysis 1. Wide range of cars which provides enough options to choose from 2. High brand presence and recall 3. One of the oldest car manufacturers, resulting into increased reach to masses 4. Owner of Audi, Bentley, Bugatti, Lamborghini, Skoda which gives a wide and large customer base 5. Has over 350,000 employees globally 6. Volkswagen has manufacturing or assembly plants in Germany, Slovakia, China, India, Indonesia, Russia, Brazil, Argentina, Portugal, Spain, Poland, Bosnia and Herzegovina, and South Africa 7. Volkswagen also has presence in hybrid cars and motorsports 1. Intense competition from global Car manufacturing companies Weakness 2. Limited presence in emerging markets where some other brands have taken over the market 1. Create long term relationships with non-German car manufacturers 2. Implement continuous innovations in cars to stand competition 3. To enter different markets by offering cars with features attractive for the targeted market 4. Increasing purchasing power of people 1. Innovative features included by competitors 2. Increasing fuel costs 3. Government regulations and policies to protect interest of local car manufacturers e.g. TATA in India Competition 1. Ford 2. BMW 3. Toyota 4. Audi Competitors 5. Honda
Strength
Opportunity
Threats
6. Hyundai 7. Tata Motors
doc_823390735.docx
SWOT ANALYSIS OF VOLKSWAGEN
Volkswagen Parent Company Category Sector Tagline/ Slogan Volkswagen Group Sedan, Hatchback, SUV Automobiles Das Auto A German Automobile giant having wide reach due to early foundations STP Segment Target Group Positioning Car users looking for sedan, SUV, hatchback Young executives, businessmen and urban families Positioned as the biggest automobile giants Product Portfolio
USP
Volkswagen Polo Volkswagen Vento Volkswagen Beetle Volkswagen Passat Volkswagen Jetta Brands VolkswagenPhaeton
SWOT Analysis 1. Wide range of cars which provides enough options to choose from 2. High brand presence and recall 3. One of the oldest car manufacturers, resulting into increased reach to masses 4. Owner of Audi, Bentley, Bugatti, Lamborghini, Skoda which gives a wide and large customer base 5. Has over 350,000 employees globally 6. Volkswagen has manufacturing or assembly plants in Germany, Slovakia, China, India, Indonesia, Russia, Brazil, Argentina, Portugal, Spain, Poland, Bosnia and Herzegovina, and South Africa 7. Volkswagen also has presence in hybrid cars and motorsports 1. Intense competition from global Car manufacturing companies Weakness 2. Limited presence in emerging markets where some other brands have taken over the market 1. Create long term relationships with non-German car manufacturers 2. Implement continuous innovations in cars to stand competition 3. To enter different markets by offering cars with features attractive for the targeted market 4. Increasing purchasing power of people 1. Innovative features included by competitors 2. Increasing fuel costs 3. Government regulations and policies to protect interest of local car manufacturers e.g. TATA in India Competition 1. Ford 2. BMW 3. Toyota 4. Audi Competitors 5. Honda
Strength
Opportunity
Threats
6. Hyundai 7. Tata Motors
doc_823390735.docx