Description
SWOT ANALYSIS OF VOLKSWAGEN VENTO
Volkswagen Vento
Parent Company
Volkswagen
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Crafted with so much passion, It’s hard to let go
USP
Spacious, comfortable and innovative features
STP
Segment
Sedan car users specially for India
Target Group
Young executives and businessmen
Positioning
Positioned as a car possessing best in the class innovative features
SWOT Analysis
1. Vento was specially designed and manufactured for the Indian market 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. World class and innovative safety features 4. High brand presence and recall 5. Highly appreciated for its built quality and performance Strength 6. Association with a brand like IPL for special edition cars.
1. Stiff competition in the sedan segment 2. Limited market share as a lot of other brands are present in the Weakness segment
1. The expanding automobile sector Opportunity 2. Leveraging the international brand presence to reach to masses
3. Increasing dealership and servicing network
1. Increasing fuel and other costs 2. Intense competition in the sedan segment Threats 3. Continuous emerging innovations in automobile industry
Competition
1. Hyundai Verna 2. Honda City Competitors 3. Maruti SX4
doc_629130254.docx
SWOT ANALYSIS OF VOLKSWAGEN VENTO
Volkswagen Vento
Parent Company
Volkswagen
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Crafted with so much passion, It’s hard to let go
USP
Spacious, comfortable and innovative features
STP
Segment
Sedan car users specially for India
Target Group
Young executives and businessmen
Positioning
Positioned as a car possessing best in the class innovative features
SWOT Analysis
1. Vento was specially designed and manufactured for the Indian market 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. World class and innovative safety features 4. High brand presence and recall 5. Highly appreciated for its built quality and performance Strength 6. Association with a brand like IPL for special edition cars.
1. Stiff competition in the sedan segment 2. Limited market share as a lot of other brands are present in the Weakness segment
1. The expanding automobile sector Opportunity 2. Leveraging the international brand presence to reach to masses
3. Increasing dealership and servicing network
1. Increasing fuel and other costs 2. Intense competition in the sedan segment Threats 3. Continuous emerging innovations in automobile industry
Competition
1. Hyundai Verna 2. Honda City Competitors 3. Maruti SX4
doc_629130254.docx