Description
SWOT ANALYSIS OF VOLKSWAGEN TOUAREG
Volkswagen Touareg Parent Company Category Sector Tagline/ Slogan USP Volkswagen SUV Automobiles Fall in luxury Powerful, Sturdy and muscular looks STP Segment Target Group SUV segment for adventure lovers Youth from upper middle and upper class Positioned as an off roader, powerful and sturdy car for adventure purposes SWOT Analysis 1. Sporty and innovative features which provides it capability for off road drives 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. Available in a wide range of petrol and diesel variants 4. A powerful performer with comfort 5. Strong presence in motorsports and has also won SUV segment awards 6. Constant facelifts and innovations have enhanced its image 1. Vehicle recalls affected brand presence Weakness 2. Relatively lesser presence compared to same segment cars
Positioning
Strength
1. The expanding automobile sector 2. Acquiring more partnerships with automobile business entities Opportunity 3. Increasing dealership and servicing network 1. Increasing fuel and other costs 2. International car manufacturers providing intense competition Threats 3. Continuous emerging innovations in automobile industry Competition 1. Land rover range rover 2. BMW X5 Competitors 3. Audi Q7
doc_474178518.docx
SWOT ANALYSIS OF VOLKSWAGEN TOUAREG
Volkswagen Touareg Parent Company Category Sector Tagline/ Slogan USP Volkswagen SUV Automobiles Fall in luxury Powerful, Sturdy and muscular looks STP Segment Target Group SUV segment for adventure lovers Youth from upper middle and upper class Positioned as an off roader, powerful and sturdy car for adventure purposes SWOT Analysis 1. Sporty and innovative features which provides it capability for off road drives 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. Available in a wide range of petrol and diesel variants 4. A powerful performer with comfort 5. Strong presence in motorsports and has also won SUV segment awards 6. Constant facelifts and innovations have enhanced its image 1. Vehicle recalls affected brand presence Weakness 2. Relatively lesser presence compared to same segment cars
Positioning
Strength
1. The expanding automobile sector 2. Acquiring more partnerships with automobile business entities Opportunity 3. Increasing dealership and servicing network 1. Increasing fuel and other costs 2. International car manufacturers providing intense competition Threats 3. Continuous emerging innovations in automobile industry Competition 1. Land rover range rover 2. BMW X5 Competitors 3. Audi Q7
doc_474178518.docx