Description
SWOT ANALYSIS OF VOLKSWAGEN POLO
Volkswagen Polo
Parent Company
Volkswagen
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Small but tough
USP
Innovative technological features along with comfort
STP
Segment
Hatchback car young users
Target Group
Upper middle income car users and small families
Positioning
Positioned as small but tough car for upper middle income segment
SWOT Analysis
1. Preferred by the expanding middle income segment 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. Available in a wide range of petrol and diesel variants 4. High brand presence and recall due to excellent advertising 5. Constant R&D and product innovation has made Polo an excellent brand Strength 6. Association with a brand like IPL for special edition cars.
1. Emerging economies haven’t been tapped properly 3. Unable to dominate due to intense competition in the hatchback Weakness segment
Opportunity
1. The expanding automobile sector
2. Acquiring more partnerships with automobile business entities 3. Increasing dealership and servicing network
1. Increasing fuel and other costs 2. Intense competition in the hatchback segment Threats 3. Continuous emerging innovations in automobile industry
Competition
1. Maruti Ritz 2. Hyundai Getz Competitors 3. Honda Jazz
doc_405778013.docx
SWOT ANALYSIS OF VOLKSWAGEN POLO
Volkswagen Polo
Parent Company
Volkswagen
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Small but tough
USP
Innovative technological features along with comfort
STP
Segment
Hatchback car young users
Target Group
Upper middle income car users and small families
Positioning
Positioned as small but tough car for upper middle income segment
SWOT Analysis
1. Preferred by the expanding middle income segment 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. Available in a wide range of petrol and diesel variants 4. High brand presence and recall due to excellent advertising 5. Constant R&D and product innovation has made Polo an excellent brand Strength 6. Association with a brand like IPL for special edition cars.
1. Emerging economies haven’t been tapped properly 3. Unable to dominate due to intense competition in the hatchback Weakness segment
Opportunity
1. The expanding automobile sector
2. Acquiring more partnerships with automobile business entities 3. Increasing dealership and servicing network
1. Increasing fuel and other costs 2. Intense competition in the hatchback segment Threats 3. Continuous emerging innovations in automobile industry
Competition
1. Maruti Ritz 2. Hyundai Getz Competitors 3. Honda Jazz
doc_405778013.docx