Description
SWOT ANALYSIS OF VOLKSWAGEN PASSAT
Volkswagen Passat
Parent Company
Volkswagen
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Full of itself; You cant choose your drivers
USP
A stylish car with powerful performance and comfort STP
Segment
High ended car users
Target Group
Young executives and businessmen
Positioning
Positioned as a lavish and luxurious car with comfortable drive SWOT Analysis
1. Stylish and luxurious exteriors 2. Elegant, spacious and comfortable interiors 3. Powerful and smooth drive 4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall 5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat 6. Constant innovation of Passat over the years has improved its Strength brand presence
1. Unable to attract middle income segment due to expensive brand perception Weakness 2. High price limits penetration in emerging economies
Opportunity
1. Expanding automobile market
2. Acquiring partnerships with automobile business entities 3. Providing features to attract specific country markets
1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry Threats 3. Intense competition from giant automobile manufacturers Competition
1. Volvo S80 2. BMW 5 series Competitors 3. Audi A6
doc_179446164.docx
SWOT ANALYSIS OF VOLKSWAGEN PASSAT
Volkswagen Passat
Parent Company
Volkswagen
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Full of itself; You cant choose your drivers
USP
A stylish car with powerful performance and comfort STP
Segment
High ended car users
Target Group
Young executives and businessmen
Positioning
Positioned as a lavish and luxurious car with comfortable drive SWOT Analysis
1. Stylish and luxurious exteriors 2. Elegant, spacious and comfortable interiors 3. Powerful and smooth drive 4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall 5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat 6. Constant innovation of Passat over the years has improved its Strength brand presence
1. Unable to attract middle income segment due to expensive brand perception Weakness 2. High price limits penetration in emerging economies
Opportunity
1. Expanding automobile market
2. Acquiring partnerships with automobile business entities 3. Providing features to attract specific country markets
1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry Threats 3. Intense competition from giant automobile manufacturers Competition
1. Volvo S80 2. BMW 5 series Competitors 3. Audi A6
doc_179446164.docx