Description
SWOT ANALYSIS OF VOLKSWAGEN JETTA
Volkswagen Jetta
Parent Company
Volkswagen
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Not nearly as expensive as it looks
USP
A stylish car with powerful performance STP
Segment
Car users looking for style and performance
Target Group
Young executives and businessmen
Positioning
Positioned as a car with great performance blended with style SWOT Analysis
1. Extremely well crafted exteriors providing it a sporty look 2. Available in diesel engine which provides improved mileage at a lower cost 3. A relatively powerful performer equipped with standard safety features 4. Owned by a highly renowned and reputed car manufacturer 5. Good branding and advertising 6. Over 10 million Jetta’s sold globally Strength 7. Active participation in motorsport events
1. Slightly expensive and Higher maintenance cost compared to same segment cars 2. Unable to attract the expanding middle income class in emerging Weakness economies
1. Expanding automobile market 2. Acquiring partnerships with automobile business entities Opportunity 3. Providing features to attract specific country markets
1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry Threats 3. Intense competition from giant automobile manufacturers Competition
1. Honda Civic 2. Maruti Kizashi Competitors 3. Chevrolet Cruze
doc_508176968.docx
SWOT ANALYSIS OF VOLKSWAGEN JETTA
Volkswagen Jetta
Parent Company
Volkswagen
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Not nearly as expensive as it looks
USP
A stylish car with powerful performance STP
Segment
Car users looking for style and performance
Target Group
Young executives and businessmen
Positioning
Positioned as a car with great performance blended with style SWOT Analysis
1. Extremely well crafted exteriors providing it a sporty look 2. Available in diesel engine which provides improved mileage at a lower cost 3. A relatively powerful performer equipped with standard safety features 4. Owned by a highly renowned and reputed car manufacturer 5. Good branding and advertising 6. Over 10 million Jetta’s sold globally Strength 7. Active participation in motorsport events
1. Slightly expensive and Higher maintenance cost compared to same segment cars 2. Unable to attract the expanding middle income class in emerging Weakness economies
1. Expanding automobile market 2. Acquiring partnerships with automobile business entities Opportunity 3. Providing features to attract specific country markets
1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry Threats 3. Intense competition from giant automobile manufacturers Competition
1. Honda Civic 2. Maruti Kizashi Competitors 3. Chevrolet Cruze
doc_508176968.docx