Description
SWOT ANALYSIS OF VOLKSWAGEN BEETLE
Volkswagen Beetle
Parent Company
Volkswagen
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Curves are back
USP
A stylish and “cute” car STP
Segment
High ended car users
Target Group
Youth and women car drivers
Positioning
Positioned as a stylish and cute car preferred by girls SWOT Analysis
1. Stylish looks due to well-crafted exteriors 2. Preferred by elite car customers 3. High international brand presence and recall 4. Owned by a highly renowned and reputed car manufacturer 5. One of the most popular and top-of-the-mind small car brands 6. With over 21 million manufactured, Beetle is one of the most Strength manufactured single-design car
1. High priced for a small hatchback car as compared to competition Weakness 2. Lacks penetration in emerging economies
1. Expanding automobile market 2. Acquiring partnerships with automobile business entities Opportunity 3. Providing features to attract specific country markets
1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry Threats 3. Intense competition from giant automobile manufacturers Competition
Competitors
1. Toyota Prius
doc_191590467.docx
SWOT ANALYSIS OF VOLKSWAGEN BEETLE
Volkswagen Beetle
Parent Company
Volkswagen
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Curves are back
USP
A stylish and “cute” car STP
Segment
High ended car users
Target Group
Youth and women car drivers
Positioning
Positioned as a stylish and cute car preferred by girls SWOT Analysis
1. Stylish looks due to well-crafted exteriors 2. Preferred by elite car customers 3. High international brand presence and recall 4. Owned by a highly renowned and reputed car manufacturer 5. One of the most popular and top-of-the-mind small car brands 6. With over 21 million manufactured, Beetle is one of the most Strength manufactured single-design car
1. High priced for a small hatchback car as compared to competition Weakness 2. Lacks penetration in emerging economies
1. Expanding automobile market 2. Acquiring partnerships with automobile business entities Opportunity 3. Providing features to attract specific country markets
1. Increasing fuel costs 2. Impending recession which can adversely affect automobile industry Threats 3. Intense competition from giant automobile manufacturers Competition
Competitors
1. Toyota Prius
doc_191590467.docx