Description
SWOT ANALYSIS OF VOKAL
Vokal
Parent company
Check group llc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
The clothing speaks for itself
USP
The brand is known for its innovative designs in hip hop clothing
STP
Segment
Men and women who like vibrant youthful clothing
Target group
Urban upper middle class young men and women
Positioning
Comfortable real casual clothes
SWOT analysis
1. The clothing line has been designed by Nelly who is an American Grammy Award winning hip hop artist 2. The brand is known for its clothes which represent passion and music. 3.The company started selling shirts out of the trunk of car but now has sold more than 50,000 shirts. 4. The brand maintains a website well suited to the brand image 5. The designer has won several awards for his collection 6. The designer has clothing lines, Vokal and Apple Bottoms, DerrtyEnt, Strength Universal Motown, Bad Boy South.
1. The company has limited presence as compared to leaders Weakness 2. Severe competition means brand market share is lower
1. The brand can promote itself by viral advertising and aggressive social media usage Opportunity 2. More global penetration and international presence
Threats
1.Similar designs available in other brands hence switching cost is less.
2. Local market poses a risk.
Competition
1.Adidas 2.Reebok Competitors 3.Nike
doc_165016546.docx
SWOT ANALYSIS OF VOKAL
Vokal
Parent company
Check group llc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
The clothing speaks for itself
USP
The brand is known for its innovative designs in hip hop clothing
STP
Segment
Men and women who like vibrant youthful clothing
Target group
Urban upper middle class young men and women
Positioning
Comfortable real casual clothes
SWOT analysis
1. The clothing line has been designed by Nelly who is an American Grammy Award winning hip hop artist 2. The brand is known for its clothes which represent passion and music. 3.The company started selling shirts out of the trunk of car but now has sold more than 50,000 shirts. 4. The brand maintains a website well suited to the brand image 5. The designer has won several awards for his collection 6. The designer has clothing lines, Vokal and Apple Bottoms, DerrtyEnt, Strength Universal Motown, Bad Boy South.
1. The company has limited presence as compared to leaders Weakness 2. Severe competition means brand market share is lower
1. The brand can promote itself by viral advertising and aggressive social media usage Opportunity 2. More global penetration and international presence
Threats
1.Similar designs available in other brands hence switching cost is less.
2. Local market poses a risk.
Competition
1.Adidas 2.Reebok Competitors 3.Nike
doc_165016546.docx