Description
SWOT ANALYSIS OF VODAFONE
Vodafone
Parent Company
Vodafone
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Everybody’s Welcome
USP
Connect with Zoozoo commercial done by Ogilvy
STP
Segment
Upper class and above; Lifestyle
Target Group
Corporates; student campus plans
Positioning
Inviting, cheerful and humorous
SWOT Analysis
Strength
1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with ZooZoo concept 6.Tieup with international sports like FormulaOne
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea
Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_965463647.docx
SWOT ANALYSIS OF VODAFONE
Vodafone
Parent Company
Vodafone
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Everybody’s Welcome
USP
Connect with Zoozoo commercial done by Ogilvy
STP
Segment
Upper class and above; Lifestyle
Target Group
Corporates; student campus plans
Positioning
Inviting, cheerful and humorous
SWOT Analysis
Strength
1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with ZooZoo concept 6.Tieup with international sports like FormulaOne
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea
Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_965463647.docx