Description
SWOT ANALYSIS OF VO5
VO5
Parent Company
Unilever
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
Break the mould; 5 essential vitamins is our secret
USP
Close to nature and popular brand STP
Segment
Premium
Target Group
Middle and Affluent class
Positioning
Alberto VO5 is the number one styling brand in the United Kingdom SWOT Analysis
1. Company’s flagship brand and most popular 2.Quality product for daily hair care to innovative styling products. 3.Has products like shampoos, hairdressing, hair spray, etc Strength 4. Excellent product quality and distribution
1. Limited brand visibility as compared to some other brands Weakness 2. Lack of global geographic reach
1.Untapped geographical regions 2.Inclusive growth in the market Opportunity 3. Tie-ups with parlor and saloons, hotel chains, resorts etc
1. Lots of domestic competitors Threats 2. Better distribution network of some competitors
Competition
1. Dove 2. Pantene Competitors 3. Set Wet
doc_335886477.docx
SWOT ANALYSIS OF VO5
VO5
Parent Company
Unilever
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
Break the mould; 5 essential vitamins is our secret
USP
Close to nature and popular brand STP
Segment
Premium
Target Group
Middle and Affluent class
Positioning
Alberto VO5 is the number one styling brand in the United Kingdom SWOT Analysis
1. Company’s flagship brand and most popular 2.Quality product for daily hair care to innovative styling products. 3.Has products like shampoos, hairdressing, hair spray, etc Strength 4. Excellent product quality and distribution
1. Limited brand visibility as compared to some other brands Weakness 2. Lack of global geographic reach
1.Untapped geographical regions 2.Inclusive growth in the market Opportunity 3. Tie-ups with parlor and saloons, hotel chains, resorts etc
1. Lots of domestic competitors Threats 2. Better distribution network of some competitors
Competition
1. Dove 2. Pantene Competitors 3. Set Wet
doc_335886477.docx