Description
SWOT ANALYSIS OF VIZAG STEEL

Vizag Steel

Parent Company

Rashtriya Ispat Nigam Limited

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Pride of Steel

Only shore based integrated steel plant in the country helps in USP improving cycle time

STP

Wire rods, rounds, reinforcement bars, angles, channels, blooms, Segment billets, beams

Industries including automotive, construction, petroleum, railways, Target Group shipbuilding

The largest player in the domestic long steel products segment and Positioning delivers high quality, cost competitive products

SWOT Analysis

1. Conferred with Navratna status in India, making it a strong market player 2. Enriched product mix and sustained profitability and sales 3. One-fourth of saleable steel neutralized impact of rise in raw material prices 4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception 5. The first Indian steel company to adopt energy management Strength standard for systematic improvement in energy efficiency

1. Rise in input cost affects cost of production & operating efficiency 2. High interest and finance charges is a concern 3. Single location company- Only long products exposed to cyclical Weakness markets

1. Mergers & Acquisitions to gain market share Opportunity 2. Continued emphasis on infrastructure building & several Greenfield

projects under execution will boost growth 3. Focus on strategic initiatives of Expansion, securing raw materials 4. Improve availability of ports and logistics

1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth 2. The debt crisis in Europe & the political turbulence in the Middle east Threats 3. Speculative market of raw materials is a real concern

Competition

1. JSPL 2. TATA Steel Competitors 3. Ispat



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