Description
SWOT ANALYSIS OF VISION CINEMAS
Vision Cinemas
Parent Company
Vision Technologies
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Engages in the film processing business in India.
STP
Segment
Production Houses in India
Target Group
Film processing business of these houses
The company involves in lab activities, as well as audio rights Positioning acquisition, recording, and sales activities
SWOT Analysis
1. It engages in the advertisement, screening, and mobile publicity activities 2. The company involves in lab activities, as well as audio rights acquisition, recording, and sales activities 3. Film processing is an area of expertise for the company 4. Good market reputation and an experienced workforce to carry out Strength the operations
1. Brand recognition is lesser as compared to the big industry players Weakness 2. High cost of business negatively affect profitability is a concern
1. Venturing into film production and TV business 2. Introducing state-of-the-art Japanese technology like competitors mentioned below 3. Tie-ups with bigger players and international companies can boost Opportunity operations
1. Low revenues are a concern Threats 2. Formidable Competition from big players like Reliance, Adlabs
3. Unfavorable policies can affect business operations
Competition
1. AGS Cinemas Private Limited 2. Mukesh Technologies Private Limited Competitors 3. NDTV Worldwide Pvt Ltd.
doc_525090351.docx
SWOT ANALYSIS OF VISION CINEMAS
Vision Cinemas
Parent Company
Vision Technologies
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Engages in the film processing business in India.
STP
Segment
Production Houses in India
Target Group
Film processing business of these houses
The company involves in lab activities, as well as audio rights Positioning acquisition, recording, and sales activities
SWOT Analysis
1. It engages in the advertisement, screening, and mobile publicity activities 2. The company involves in lab activities, as well as audio rights acquisition, recording, and sales activities 3. Film processing is an area of expertise for the company 4. Good market reputation and an experienced workforce to carry out Strength the operations
1. Brand recognition is lesser as compared to the big industry players Weakness 2. High cost of business negatively affect profitability is a concern
1. Venturing into film production and TV business 2. Introducing state-of-the-art Japanese technology like competitors mentioned below 3. Tie-ups with bigger players and international companies can boost Opportunity operations
1. Low revenues are a concern Threats 2. Formidable Competition from big players like Reliance, Adlabs
3. Unfavorable policies can affect business operations
Competition
1. AGS Cinemas Private Limited 2. Mukesh Technologies Private Limited Competitors 3. NDTV Worldwide Pvt Ltd.
doc_525090351.docx