Description
SWOT ANALYSIS OF VISINE
Visine
Parent Company
Johnson & Johnson
Category
Personal care- eye care
Sector
FMCG
Tagline/ Slogan
No other drop does more
USP
Product line specially for eye care only STP
Segment
Personal care-eye care health segment
Target Group
All age group above 6yrs
Positioning
Sweet Relief for Itchy Allergy Eyes SWOT Analysis
1. Johnson & Johnson Limited was ranked among the Top 50 best employers and among top MNC’s in the healthcare sector 2. Varieties of pack for catering different eye needs 3. Natural Tears Formula that contains 10 important ingredients found in one’s own tears Strength 4. Positive customer image and high product quality
1. Despite being an excellent product, the brand recall is limited compared to a few other eye care brands Weakness 2. Slightly Expensive than other products
1. Bringing out more products for kids section 2. Getting into regular eye drops section Opportunity 3. Tie-up with schools, hospitals, clinics etc
1. Niche segment with a very low consumer awareness Threats 2. Local remedies prescribed by doctors Competition
1 .Home remedies 2.Tear again 3.Refresh 4.Blink Competitors 5.Clear eyes
doc_872408413.docx
SWOT ANALYSIS OF VISINE
Visine
Parent Company
Johnson & Johnson
Category
Personal care- eye care
Sector
FMCG
Tagline/ Slogan
No other drop does more
USP
Product line specially for eye care only STP
Segment
Personal care-eye care health segment
Target Group
All age group above 6yrs
Positioning
Sweet Relief for Itchy Allergy Eyes SWOT Analysis
1. Johnson & Johnson Limited was ranked among the Top 50 best employers and among top MNC’s in the healthcare sector 2. Varieties of pack for catering different eye needs 3. Natural Tears Formula that contains 10 important ingredients found in one’s own tears Strength 4. Positive customer image and high product quality
1. Despite being an excellent product, the brand recall is limited compared to a few other eye care brands Weakness 2. Slightly Expensive than other products
1. Bringing out more products for kids section 2. Getting into regular eye drops section Opportunity 3. Tie-up with schools, hospitals, clinics etc
1. Niche segment with a very low consumer awareness Threats 2. Local remedies prescribed by doctors Competition
1 .Home remedies 2.Tear again 3.Refresh 4.Blink Competitors 5.Clear eyes
doc_872408413.docx