Description
SWOT ANALYSIS OF VISHESH FILMS
Vishesh Films
Parent Company
Vishesh Films
Category
Film production
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Strong presence in the media industry
STP
Segment
Movie enthusiast
Target Group
Urban individuals
Positioning
A film house which produces thriller movies
SWOT Analysis
1. Presence of popular movie stars in the Indian film industry 2. Good Films in the kitty which actually increases brand equity 3. Branding due to great music in the movies Strength 4. Good number of awards
1. Presence of many production houses means limited market share Weakness 2. Too much censorship issues often cause an issue
1. New markets and regions Opportunity 2. New genre in the movies
1. Censorship policies changes Threats 2. Intensifying competition
Competition
1. Eros Entertainment Competitors 2. Dharma Productions
3. Yash Raj Films YRF
doc_582594581.docx
SWOT ANALYSIS OF VISHESH FILMS
Vishesh Films
Parent Company
Vishesh Films
Category
Film production
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Strong presence in the media industry
STP
Segment
Movie enthusiast
Target Group
Urban individuals
Positioning
A film house which produces thriller movies
SWOT Analysis
1. Presence of popular movie stars in the Indian film industry 2. Good Films in the kitty which actually increases brand equity 3. Branding due to great music in the movies Strength 4. Good number of awards
1. Presence of many production houses means limited market share Weakness 2. Too much censorship issues often cause an issue
1. New markets and regions Opportunity 2. New genre in the movies
1. Censorship policies changes Threats 2. Intensifying competition
Competition
1. Eros Entertainment Competitors 2. Dharma Productions
3. Yash Raj Films YRF
doc_582594581.docx