Description
SWOT ANALYSIS OF VIRGIN MOBILE
Virgin Mobile
Parent Company
Virgin
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Think hatke; Are you with us or what
USP
Trendy, cheap rates and tie up with TTSL
STP
Segment
For the young people
Target Group
Young vibrant UG students, housewives, hawkers, etc
Positioning
Style, fashion
SWOT Analysis
Strength
1.Leading Market Position in Mumbai 2.Pioneer in Providing VAS 3.Good service centres 4.Cheap call and sms rates 5.Handset with connection also cheap (CDMA)
Weakness
1.Inovlvement in 2G spectrum scam 2.Has a major presence only in Mumbai 3.Low brand visibility and low brand loyalty
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom
doc_103593013.docx
SWOT ANALYSIS OF VIRGIN MOBILE
Virgin Mobile
Parent Company
Virgin
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Think hatke; Are you with us or what
USP
Trendy, cheap rates and tie up with TTSL
STP
Segment
For the young people
Target Group
Young vibrant UG students, housewives, hawkers, etc
Positioning
Style, fashion
SWOT Analysis
Strength
1.Leading Market Position in Mumbai 2.Pioneer in Providing VAS 3.Good service centres 4.Cheap call and sms rates 5.Handset with connection also cheap (CDMA)
Weakness
1.Inovlvement in 2G spectrum scam 2.Has a major presence only in Mumbai 3.Low brand visibility and low brand loyalty
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom
doc_103593013.docx