Description
SWOT ANALYSIS OF VINI COSMETICS
Vini Cosmetics
Parent Company
Vini Cosmetics
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
-
USP
Advertisements well aligned with positioning STP
Segment
Personal care products
Middle income group looking for quality cosmetic solutions at Target Group affordable prices
To provide quality consumer personal care products at competitive Positioning prices SWOT Analysis
1. Being a local player, it has good understanding of the Indian consumer market and hence better possibilities of exploiting the same 2. Strong branding and advertising very closely aligned with brand positioning 3. Good product variety 4. Operating across multiple categories in personal care in FMCG, showing steady growth in terms of market share Strength 5. Good marketing through TVCs and print ads
1. In spite of growing top line, still to gain foothold in the FMCG maket across most of the products 2. Market already saturated and occupied by established players, Weakness both Indian and foreign
1. Use non-traditional promotional activities to increase word of mouth 2. Target the bottom of the pyramid, where the maximum opportunity lies 3. Since the majority of the competitors it has have higher price Opportunity points, it can market itself both on price and quality
1. Competitors might enter into a price war 2. Trying to match up to competitors might lead to weakening bottom Threats line Competition
1. Paras pharmaceuticals 2. Revlon 3. P&G 4. ITC Competitors 5. Unilever
doc_387538898.docx
SWOT ANALYSIS OF VINI COSMETICS
Vini Cosmetics
Parent Company
Vini Cosmetics
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
-
USP
Advertisements well aligned with positioning STP
Segment
Personal care products
Middle income group looking for quality cosmetic solutions at Target Group affordable prices
To provide quality consumer personal care products at competitive Positioning prices SWOT Analysis
1. Being a local player, it has good understanding of the Indian consumer market and hence better possibilities of exploiting the same 2. Strong branding and advertising very closely aligned with brand positioning 3. Good product variety 4. Operating across multiple categories in personal care in FMCG, showing steady growth in terms of market share Strength 5. Good marketing through TVCs and print ads
1. In spite of growing top line, still to gain foothold in the FMCG maket across most of the products 2. Market already saturated and occupied by established players, Weakness both Indian and foreign
1. Use non-traditional promotional activities to increase word of mouth 2. Target the bottom of the pyramid, where the maximum opportunity lies 3. Since the majority of the competitors it has have higher price Opportunity points, it can market itself both on price and quality
1. Competitors might enter into a price war 2. Trying to match up to competitors might lead to weakening bottom Threats line Competition
1. Paras pharmaceuticals 2. Revlon 3. P&G 4. ITC Competitors 5. Unilever
doc_387538898.docx