Description
SWOT ANALYSIS OF VICCO VAJRADANTI PASTE
Vicco Vajradanti Paste
Parent Company
Vicco
Category
FMCG
Sector
Oral care
Tagline/ Slogan
Ayurvedic jadibootiyo se bana sampoorna swadeshi
Contains the pure extracts of 20 herbs and barks, tested over generations, that have been blended into a potent combination that USP not only cleans teeth, but also protects and strengthens them STP
Segment
Medicated toothpaste
Target Group
Lower and middle class in rural areas
Gives strong gums, which makes the bite mighty, which no cosmetic Positioning toothpaste can ever give. SWOT Analysis
1. A heritage brand with the trust of Vicco associated to it. 2. Natural ingredients 3. Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle Strength 4. Good availability in the rural and semi-urban areas
1. Vicco is not advertising and promoting the product aggressively now 2. Less brand awareness in urban and semi-urban areas, which is Weakness also potential target group
1. Can target urban population with rising consciousness for natural chemical free products. 2. Re-enter the consumer mindspace by starting advertisements Opportunity again keeping the same jingles.
1. Not much awareness in the market regarding the effectiveness of the product. 2. Lot of competition in the market from regular toothpaste brands. 3. With rising incomes, people have started migrating from Threats inexpensive local brands and prefer international brands Competition
1. Dabur Lal Toothpaste 2. Colgate Competitors 3. Meswak
doc_193979768.docx
SWOT ANALYSIS OF VICCO VAJRADANTI PASTE
Vicco Vajradanti Paste
Parent Company
Vicco
Category
FMCG
Sector
Oral care
Tagline/ Slogan
Ayurvedic jadibootiyo se bana sampoorna swadeshi
Contains the pure extracts of 20 herbs and barks, tested over generations, that have been blended into a potent combination that USP not only cleans teeth, but also protects and strengthens them STP
Segment
Medicated toothpaste
Target Group
Lower and middle class in rural areas
Gives strong gums, which makes the bite mighty, which no cosmetic Positioning toothpaste can ever give. SWOT Analysis
1. A heritage brand with the trust of Vicco associated to it. 2. Natural ingredients 3. Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle Strength 4. Good availability in the rural and semi-urban areas
1. Vicco is not advertising and promoting the product aggressively now 2. Less brand awareness in urban and semi-urban areas, which is Weakness also potential target group
1. Can target urban population with rising consciousness for natural chemical free products. 2. Re-enter the consumer mindspace by starting advertisements Opportunity again keeping the same jingles.
1. Not much awareness in the market regarding the effectiveness of the product. 2. Lot of competition in the market from regular toothpaste brands. 3. With rising incomes, people have started migrating from Threats inexpensive local brands and prefer international brands Competition
1. Dabur Lal Toothpaste 2. Colgate Competitors 3. Meswak
doc_193979768.docx