Description
SWOT ANALYSIS OF VICCO TURMERIC SKIN CREAM
Vicco Turmeric Skin Cream
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
Twacha ki raksha kare vicco turmeric Ayurvedic cream
Combined goodness of Turmeric which protects from UV rays and USP sandalwood oil which provides coolness STP
Segment
Herbal skin cream
Target Group
Entire middle class family
Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance Positioning that mere cosmetics can't hold a light to SWOT Analysis
1. Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle 2. Totally Ayurvedic enriched with natural do-good ingredients 3. A multipurpose cream that not only protects skin from damage through pimples etc but also revitalizes the skin 4. Good availability and distribution due to strong parent brand 5. Strong legacy of the brand makes it very popular amongst the Strength consumers
1. No new advertisements for the product, the effect of old ads have Weakness faded away by now 2. It is comparatively high priced and not many SKUs at different
price points are available 3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category
1. Introduce brand extensions to occupy more shelf spaces and increased visibility 2. Start fresh advertisements with the same jingle to establish its position back into consumer minds 3. Making it available in smaller SKUs and at varied price points will Opportunity help increasing the consumer base
1. Intense competition leading to frequent value for money deals & discounts 2. Distribution problems due to the cluttered segment & scattered market Threats 3. Spurious look-alike brands Competition
1. Boroline 2. Borosoft Competitors 3. Himani Boroplus
doc_296853064.docx
SWOT ANALYSIS OF VICCO TURMERIC SKIN CREAM
Vicco Turmeric Skin Cream
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
Twacha ki raksha kare vicco turmeric Ayurvedic cream
Combined goodness of Turmeric which protects from UV rays and USP sandalwood oil which provides coolness STP
Segment
Herbal skin cream
Target Group
Entire middle class family
Being pure and natural, with all the wonderful attributes of turmeric and sandalwood oil, Vicco Turmeric Cream gives the skin a radiance Positioning that mere cosmetics can't hold a light to SWOT Analysis
1. Strong brand recall- it being amongst the first to advertise, sonic branding has been very successful, people still remember it by its jingle 2. Totally Ayurvedic enriched with natural do-good ingredients 3. A multipurpose cream that not only protects skin from damage through pimples etc but also revitalizes the skin 4. Good availability and distribution due to strong parent brand 5. Strong legacy of the brand makes it very popular amongst the Strength consumers
1. No new advertisements for the product, the effect of old ads have Weakness faded away by now 2. It is comparatively high priced and not many SKUs at different
price points are available 3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category
1. Introduce brand extensions to occupy more shelf spaces and increased visibility 2. Start fresh advertisements with the same jingle to establish its position back into consumer minds 3. Making it available in smaller SKUs and at varied price points will Opportunity help increasing the consumer base
1. Intense competition leading to frequent value for money deals & discounts 2. Distribution problems due to the cluttered segment & scattered market Threats 3. Spurious look-alike brands Competition
1. Boroline 2. Borosoft Competitors 3. Himani Boroplus
doc_296853064.docx