Description
SWOT ANALYSIS OF VICCO TURMERIC FACE WASH
‘Vicco Turmeric Face wash’
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
“vicco turmeric, nahi cosmetic”
The antiseptic nature of the turmeric minimizes the acne and temporary scars resulting from acne as well as provides a natural USP glow to the skin. STP
Segment
Herbal Face wash
Target Group
Young women
specially formulated to wash away excess oil and deep-down dirt with Positioning the goodness of turmeric SWOT Analysis
1. An extension of Vicco turmeric Skin cream which enjoys a very strong brand recall especially the jingle 2. Totally Ayurvedic enriched with natural do-good ingredients 3. It can be used on all the types of facial skin unlike the most face Strength washes available in the market.
1. Company has not engaged into any advertisements for the product; brand awareness is negligible 2. It is comparatively high priced and not many SKUs at different price points are available 3.The antiseptic proposition is alone not sufficient to compete in mass Weakness market skin care category
1. Increase visibility and push through trade promotions 2. Start advertising to create a pull for the brand 3. Making it available in smaller SKUs and at varied price points will Opportunity help increasing the consumer base
1. Intense competition leading to frequent value for money deals & discounts 2. Distribution problems due to the cluttered segment & scattered market 3. Heavy competition both from domestic as well as international Threats brands Competition
1. Himalaya face wash Competitors 2. Ayur face wash
doc_645489860.docx
SWOT ANALYSIS OF VICCO TURMERIC FACE WASH
‘Vicco Turmeric Face wash’
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
“vicco turmeric, nahi cosmetic”
The antiseptic nature of the turmeric minimizes the acne and temporary scars resulting from acne as well as provides a natural USP glow to the skin. STP
Segment
Herbal Face wash
Target Group
Young women
specially formulated to wash away excess oil and deep-down dirt with Positioning the goodness of turmeric SWOT Analysis
1. An extension of Vicco turmeric Skin cream which enjoys a very strong brand recall especially the jingle 2. Totally Ayurvedic enriched with natural do-good ingredients 3. It can be used on all the types of facial skin unlike the most face Strength washes available in the market.
1. Company has not engaged into any advertisements for the product; brand awareness is negligible 2. It is comparatively high priced and not many SKUs at different price points are available 3.The antiseptic proposition is alone not sufficient to compete in mass Weakness market skin care category
1. Increase visibility and push through trade promotions 2. Start advertising to create a pull for the brand 3. Making it available in smaller SKUs and at varied price points will Opportunity help increasing the consumer base
1. Intense competition leading to frequent value for money deals & discounts 2. Distribution problems due to the cluttered segment & scattered market 3. Heavy competition both from domestic as well as international Threats brands Competition
1. Himalaya face wash Competitors 2. Ayur face wash
doc_645489860.docx