Description
SWOT ANALYSIS OF VICCO NARAYANI CREAM
‘Vicco Narayani cream’
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
--
Totally Ayurved based medicine containing variety of oils like Rai, Nilgiri, Devdaru, Pudina etc. These oils mixed with Kapur, Wintergreen, Peppermint phool, Ajwan phool lead to a combination USP give an excellent anti-inflammatory preparation. STP
Segment
Pain relief cream
Target Group
Entire family
Positioning
A multi-utility all cure product SWOT Analysis
1. Vicco is a household name in India with a strong legacy and the brand benefits from that. 2. Totally Ayurvedic enriched with natural do-good ingredients 3. It is multipurpose cream in true sense and can cure backache, Strength chest pain, muscular pains, itching, nasty cough, cold and headaches.
1. Company has not engaged into any advertisements for the product, brand awareness is negligible 2. It is comparatively high priced and not many SKUs at different price points are available 3.The antiseptic proposition is alone not sufficient to compete in mass Weakness market skin care category
1. Increase visibility and push through trade promotions 2. Start advertising to create a pull for the brand 3. As more and more people are opting for Ayurvedic Medicinal system, they will find Narayani Cream a useful ally in combating multifarious diseases, body disorders without worrying about sideOpportunity effects.
1. Intense competition leading to frequent value for money deals & discounts 2. Distribution problems due to the cluttered segment & scattered market 3. Competition from instant relief medicines from established Pharma Threats giants. Competition
1. Fast relief Competitors 2. Iodex
doc_347018849.docx
SWOT ANALYSIS OF VICCO NARAYANI CREAM
‘Vicco Narayani cream’
Parent Company
Vicco
Category
Personal care- Skin care
Sector
FMCG
Tagline/ Slogan
--
Totally Ayurved based medicine containing variety of oils like Rai, Nilgiri, Devdaru, Pudina etc. These oils mixed with Kapur, Wintergreen, Peppermint phool, Ajwan phool lead to a combination USP give an excellent anti-inflammatory preparation. STP
Segment
Pain relief cream
Target Group
Entire family
Positioning
A multi-utility all cure product SWOT Analysis
1. Vicco is a household name in India with a strong legacy and the brand benefits from that. 2. Totally Ayurvedic enriched with natural do-good ingredients 3. It is multipurpose cream in true sense and can cure backache, Strength chest pain, muscular pains, itching, nasty cough, cold and headaches.
1. Company has not engaged into any advertisements for the product, brand awareness is negligible 2. It is comparatively high priced and not many SKUs at different price points are available 3.The antiseptic proposition is alone not sufficient to compete in mass Weakness market skin care category
1. Increase visibility and push through trade promotions 2. Start advertising to create a pull for the brand 3. As more and more people are opting for Ayurvedic Medicinal system, they will find Narayani Cream a useful ally in combating multifarious diseases, body disorders without worrying about sideOpportunity effects.
1. Intense competition leading to frequent value for money deals & discounts 2. Distribution problems due to the cluttered segment & scattered market 3. Competition from instant relief medicines from established Pharma Threats giants. Competition
1. Fast relief Competitors 2. Iodex
doc_347018849.docx