Description
SWOT ANALYSIS OF VICCO LABORATORIES
‘Vicco Laboratories’
Parent Company
Vicco
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
None
USP
Herbal Ayurvedic products STP
Segment
Products and services for daily needs
Target Group
All Indian households especially middle class
Products based on Ayurveda, Indian ancient science and no harmful Positioning chemicals SWOT Analysis
1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers. 2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder Strength 3. Significant presence in international markets
1. It will have to change its traditional approach to branding to remain contemporary and reach out to young 2. Traditional packaging, branding and advertisements which has led Weakness to its brand losing relevance for the today’s generation
1. Consumers are becoming more aware about harmful effects of Opportunity chemicals and gradually shifting towards natural products
2. Related diversification into growing categories 3. With growth in modern retail, it should look into opportunities of how to cater to this channel
1. Intense and increasing competition amongst other FMCG companies 2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins Threats 3. Competition from unbranded and local products Competition
1. Dabur 2. Himalaya Competitors 3. Shahnaz
doc_637137964.docx
SWOT ANALYSIS OF VICCO LABORATORIES
‘Vicco Laboratories’
Parent Company
Vicco
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
None
USP
Herbal Ayurvedic products STP
Segment
Products and services for daily needs
Target Group
All Indian households especially middle class
Products based on Ayurveda, Indian ancient science and no harmful Positioning chemicals SWOT Analysis
1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers. 2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder Strength 3. Significant presence in international markets
1. It will have to change its traditional approach to branding to remain contemporary and reach out to young 2. Traditional packaging, branding and advertisements which has led Weakness to its brand losing relevance for the today’s generation
1. Consumers are becoming more aware about harmful effects of Opportunity chemicals and gradually shifting towards natural products
2. Related diversification into growing categories 3. With growth in modern retail, it should look into opportunities of how to cater to this channel
1. Intense and increasing competition amongst other FMCG companies 2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins Threats 3. Competition from unbranded and local products Competition
1. Dabur 2. Himalaya Competitors 3. Shahnaz
doc_637137964.docx