Description
SWOT ANALYSIS OF VERMONT TEDDY BEAR COMPANY
Vermont Teddy Bear Company
Parent Company
The Mustang Group
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Stuffed with love in Vermont, Guaranteed for life
USP
Handcrafted teddy bears
STP
Segment
Children and adults who have a liking for teddy bears
Target Group
Children (2-12 years) and Youth having a liking for teddy bears
Positioning
Softest teddy bears
SWOT Analysis
1. Emphasis on offline as well as online marketing including having radio shows as well 2. Good presence at leading etailers and on social media websites 3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’ 4. Largest manufacturer and largest seller of teddy bears through mail and online 5. Have personalized teddy bear selection for each occasion with wide range of accessories Strength 6. Produces nearly half a million teddy bears annually
1. No major corporate social responsibility activities undertaken 2. Protests by mental health groups on Valentine’s day against its Weakness ‘Crazy for You’ bear damaged its reputation
1. Can make teddy bears dressed in various traditional costumes to attract overseas customers 2. Can introduce a vintage collection Opportunity 3. Can associate with NGOs working for child health care
Threats
1. Economic fluctuations 2. Protests against its products by various groups
3. New entrants offering similar products at low prices
Competition
1.Kids Brands Inc Competitors 2.Build a Bear Workshop
doc_899946930.docx
SWOT ANALYSIS OF VERMONT TEDDY BEAR COMPANY
Vermont Teddy Bear Company
Parent Company
The Mustang Group
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Stuffed with love in Vermont, Guaranteed for life
USP
Handcrafted teddy bears
STP
Segment
Children and adults who have a liking for teddy bears
Target Group
Children (2-12 years) and Youth having a liking for teddy bears
Positioning
Softest teddy bears
SWOT Analysis
1. Emphasis on offline as well as online marketing including having radio shows as well 2. Good presence at leading etailers and on social media websites 3. Deals with many companies to deliver complete personalized gift baskets and packages called as ‘Bear Gram’ 4. Largest manufacturer and largest seller of teddy bears through mail and online 5. Have personalized teddy bear selection for each occasion with wide range of accessories Strength 6. Produces nearly half a million teddy bears annually
1. No major corporate social responsibility activities undertaken 2. Protests by mental health groups on Valentine’s day against its Weakness ‘Crazy for You’ bear damaged its reputation
1. Can make teddy bears dressed in various traditional costumes to attract overseas customers 2. Can introduce a vintage collection Opportunity 3. Can associate with NGOs working for child health care
Threats
1. Economic fluctuations 2. Protests against its products by various groups
3. New entrants offering similar products at low prices
Competition
1.Kids Brands Inc Competitors 2.Build a Bear Workshop
doc_899946930.docx