Description
SWOT ANALYSIS OF VERBUND
Verbund
Parent Company
Verbund
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Know Your Own Power
USP
Highest degree of competence STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
a diversified energy company involved in the development SWOT Analysis
1. Austria's largest electricity provider 2. Provides energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. It has presence in hydro, wind and thermal power 5. Have leveraged that wealth of experience and assets to develop a Strength number of non-utility subsidiaries
1.Limited only to Austria and not spread across Europe Weakness 2. Energy portfolio not well diversified
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. CMS Energy Corporation 2. Wisconsin Energy Corporation Competitors 3. Integrys Energy Group, Inc.
doc_212069004.docx
SWOT ANALYSIS OF VERBUND
Verbund
Parent Company
Verbund
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Know Your Own Power
USP
Highest degree of competence STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
a diversified energy company involved in the development SWOT Analysis
1. Austria's largest electricity provider 2. Provides energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. It has presence in hydro, wind and thermal power 5. Have leveraged that wealth of experience and assets to develop a Strength number of non-utility subsidiaries
1.Limited only to Austria and not spread across Europe Weakness 2. Energy portfolio not well diversified
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. CMS Energy Corporation 2. Wisconsin Energy Corporation Competitors 3. Integrys Energy Group, Inc.
doc_212069004.docx