Description
SWOT ANALYSIS OF VENTAS
Ventas
Parent Company
Ventas
Senior Housing and Healthcare development, sale, rental, investment Category trust – Healthcare Facilities
Sector
Real estate
Tagline/ Slogan
Reliable Capital, Delivering value; Custom capital tailored for growth.
USP
Innovative leader in Health care industry
STP
Segment
Healthcare Industries
Target Group
Hospitals, Medical offices
Positioning
Trusted brand
SWOT Analysis
1. Strong base and relation with clients in the market. 2. Strong management that improve their business continuously. 3. Diversified geographical presence in US. 4. Strong proven track record of performance. 5. A strong environmental performance that associated with LEED. 6. Economies of scale lower the Ventas’s cost 7. Ventas portfolio consists of 520 assets, 40+ hospitals and 30 medical Strength office, and other properties in the United States and Canada.
1. Not diversified in other real estate profile like commercial and Housing property. 2. Largely depend on US market only. Weakness 3. Recent neutral rating given to it by rating agency.
1. Growing opportunities in UK and Asia 2. More scope for diversification in its profile 3. Tie-up with hospital organizations for mutual developments Opportunity worldwide
Threats
1. Health care industry in US is maturing. 2. Medical reforms can severely affect the business
3.Economic slowdown affect the business development
Competition
1. HCP, Inc -CA United States 2. Health Care REIT, OH United States Competitors 3. Universal Health Realty Income (UHT)
doc_916086953.docx
SWOT ANALYSIS OF VENTAS
Ventas
Parent Company
Ventas
Senior Housing and Healthcare development, sale, rental, investment Category trust – Healthcare Facilities
Sector
Real estate
Tagline/ Slogan
Reliable Capital, Delivering value; Custom capital tailored for growth.
USP
Innovative leader in Health care industry
STP
Segment
Healthcare Industries
Target Group
Hospitals, Medical offices
Positioning
Trusted brand
SWOT Analysis
1. Strong base and relation with clients in the market. 2. Strong management that improve their business continuously. 3. Diversified geographical presence in US. 4. Strong proven track record of performance. 5. A strong environmental performance that associated with LEED. 6. Economies of scale lower the Ventas’s cost 7. Ventas portfolio consists of 520 assets, 40+ hospitals and 30 medical Strength office, and other properties in the United States and Canada.
1. Not diversified in other real estate profile like commercial and Housing property. 2. Largely depend on US market only. Weakness 3. Recent neutral rating given to it by rating agency.
1. Growing opportunities in UK and Asia 2. More scope for diversification in its profile 3. Tie-up with hospital organizations for mutual developments Opportunity worldwide
Threats
1. Health care industry in US is maturing. 2. Medical reforms can severely affect the business
3.Economic slowdown affect the business development
Competition
1. HCP, Inc -CA United States 2. Health Care REIT, OH United States Competitors 3. Universal Health Realty Income (UHT)
doc_916086953.docx